Kaboose Bolsters Team with Online Veterans

    Adds Key Senior Marketing and Business Development Expertise

    TORONTO, Oct. 4 /CNW/ - Kaboose Inc. (TSX: KAB), the largest independent
family-focused online media company in North America, announced today that it
has added online veterans, Mike Green, as Vice-President of Business
Development, and Teresa Hsiao, as Vice-President of Marketing, to its
management team.
    Having spent the last three years at AOL, where he was responsible for
structuring and negotiating a variety of marketing, advertising and search
platform deals, Mr. Green has an impressive track record of forging and
growing key strategic partnerships. From RPM optimization and ad serving
technologies to database development and commerce solutions, he brings a broad
suite of experience in online media and technologies to Kaboose. His
responsibilities at Kaboose will include building partnerships to drive
audience growth and enhancing targeting capabilities, as well as supporting
Search and Local growth plans. Prior to AOL, Mr. Green held business
development roles with the largest global online marketplace for the chemical
industry and an online market research group for the radio and record
industries that serviced major radio groups including CBS/Infinity, Clear
Channel and Citadel and major labels owned by Sony/BMG, Universal, WEA, EMI
and Disney. He received his MBA from Columbia Business School in New York.
    Ms. Hsiao, who spent the last seven years at AOL, will lead Kaboose's
marketing team, overseeing Sales Marketing, Research, Lead Generation, E-mail,
Search and Affiliate marketing to drive increased revenue, registrations and
retention. She held several senior posts at AOL before joining Kaboose. She
built and led AOL's Marketing Communications group, which implemented
strategies and programs that helped grow AOL's client base and ad revenues
more than 30% over the past year. Ms. Hsiao also led a regionally based Sales
Development team that delivered industry-leading, award-winning online
marketing solutions. Prior to AOL, Ms. Hsiao held marketing posts at
washingtonpost.com, as well as media supervisor and media strategist positions
at TBWA/Chiat/Day Advertising. She received her MBA from Georgetown
University's McDonough School of Business.
    "Teresa and Mike bring a broad, complementary array of skills and
successes to the Kaboose team," noted Michael Fogarty, Executive
Vice-President of Online Properties of Kaboose. "With their leadership and
proven track records of driving online audience growth and revenues, Kaboose
stands to benefit greatly from having them on board. We are delighted to
welcome Teresa and Mike to the Kaboose family."

    About Kaboose Inc.

    Kaboose is the largest independent, family-focused online media company
in North America and one of the top-five most visited family destinations
online. From pregnancy to parenting, birthday parties to scrapbooking, and
entertainment to education, Kaboose has the content and applications to help
parents plan and share their family life. Kaboose owns some of the world's
leading online properties targeting families, including BabyZone.com,
ParentZone.com, Kaboose.com, AmazingMoms.com, TwoPeasInABucket.com,
BubbleShare.com, BirthdayInABox.com, Funschool.com and Zeeks.com. Kaboose
trades on the Toronto Stock Exchange under the symbol "KAB."

    This document may contain forward-looking statements, relating to Kaboose
Inc.'s operations or to the environment in which it operates, which are based
on Kaboose Inc.'s operations, estimates, forecasts and projections. These
statements are not guarantees of future performance and involve risks and
uncertainties that are difficult to predict, and/or are beyond Kaboose Inc.'s
control. A number of important factors could cause actual outcomes and results
to differ materially from those expressed in these forward-looking statements.
Consequently, readers should not place any undue reliance on such
forward-looking statements. Kaboose Inc. disclaims any intention or obligation
to update or revise any forward-looking statements, whether as a result of new
information, future events or otherwise.

For further information:

For further information: Jonathan Pollack, Chief Financial Officer for
Kaboose Inc. at TEL: (416) 593-3000 ext.290, FAX: (416) 593-4658

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