Kaboose Appoints Dottie Enrico Publisher of Babyzone.com

    Former Pearson and Meredith Senior Editor to Oversee Kaboose's Pregnancy
    and Parenting Website

    TORONTO, April 10 /CNW/ - Kaboose Inc. (TSX: KAB), the largest
independent family-focused online media company in North America, announced
today that Dottie Enrico, a twenty-year editorial veteran, has been named
Publisher of Kaboose's pregnancy and parenting website, Babyzone.com. Enrico,
who most recently served as Editorial Director at Pearson's Family Education
Network, will oversee BabyZone's editorial and content team and will be
responsible for delivering engaging and interactive content to BabyZone's
millions of expecting and new mothers.
    At Pearson, Enrico oversaw the editorial teams for FamilyEducation.com
and had creative responsibility for their parenting tools and editorial
products. Prior to joining Pearson, Enrico worked at some of the premier
family and women's brands online, including Meredith's American Baby and
Better Homes & Gardens websites and, prior to Meredith, at iVillage.com.
    "Dottie is a very talented media executive who brings the perfect mix of
knowledge and experience to Kaboose," commented Jonathan Graff, President of
Kaboose. "She has a deep understanding of our business and our target audience
and we are confident that under her leadership, BabyZone will continue to
develop and realize its full potential. We are all extremely happy and excited
that Dottie is now part of the Kaboose team."
    "I am very excited to be joining Kaboose," Dottie Enrico said. "Kaboose
has built an incredible market position with some of the best online assets in
the pregnancy, parenting and family space. I look forward to working with
their entire team to continue to grow and improve on their past success."

    About Kaboose Inc.
    Kaboose is the largest independent, family-focused online media company
in North America and one of the top-five most visited family destinations
online. From pregnancy to parenting, birthday parties to scrapbooking, and
entertainment to education, Kaboose has the content and applications to help
parents plan and share their family life. Kaboose owns some of the world's
leading online properties targeting families, including BabyZone.com,
ParentZone.com, Kaboose.com, AmazingMoms.com, TwoPeasInABucket.com,
BubbleShare.com; BirthdayInABox.com, Funschool.com and Zeeks.com. Kaboose
trades on the Toronto Stock Exchange under the symbol "KAB."

    This document may contain forward-looking statements, relating to Kaboose
Inc.'s operations or to the environment in which it operates, which are based
on Kaboose Inc.'s operations, estimates, forecasts and projections. These
statements are not guarantees of future performance and involve risks and
uncertainties that are difficult to predict, and/or are beyond Kaboose Inc.'s
control. A number of important factors could cause actual outcomes and results
to differ materially from those expressed in these forward-looking statements.
Consequently, readers should not place any undue reliance on such
forward-looking statements. Kaboose Inc. disclaims any intention or obligation
to update or revise any forward-looking statements, whether as a result of new
information, future events or otherwise.

For further information:

For further information: Jonathan Pollack, Chief Financial Officer for
Kaboose Inc., at TEL: (416) 593-3000 ext.290, FAX: (416) 593-4658

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