TORONTO, April 2 /CNW/ - Kaboose Inc. (TSX: KAB), the largest independent
family focused online media company in North America, today announced that it
has acquired substantially all of the assets of Amazing Moms Inc. ("Amazing
Moms") (www.amazingmoms.com) for US$750,000 in cash with additional
consideration to be paid on an earn-out basis. Amazing Moms, founded in 1999,
is dedicated to providing moms and their families with great family activities
and over time has become one of the leading kids birthday party referral sites
on the Internet.
Katherine Bennett, Amazing Moms' founder, will be joining the Kaboose
editorial team and will continue to enrich the Amazing Moms content offering.
"Amazing Moms is a fantastic parent resource that resonates with our mom
audience," stated Jason DeZwirek, Co-Founder and Chief Executive Officer of
Kaboose. "In addition to improving the breadth and depth of our content
offering, this acquisition secures a strong lead generation driver for
Kaboose's Birthday In A Box's party business while also expanding the
footprint for our advertising partners that are focused on increasing their
reach to our highly coveted audience of moms."
"Amazing Moms and Kaboose are a natural fit," said Katherine Bennett,
Amazing Moms' founder. "As a long time partner of Birthday In A Box, I am
extremely excited to work with the entire Kaboose team to help bring
best-in-class content offerings to their engaged and passionate user base."
About Kaboose Inc.
Kaboose is the largest independent, family-focused online media company
in North America and one of the top-five most visited family destinations
online. From pregnancy to parenting, birthday parties to scrapbooking, and
entertainment to education, Kaboose has the content and applications to help
parents plan and share their family life. Kaboose owns some of the world's
leading online properties targeting families, including BabyZone.com,
ParentZone.com, Kaboose.com, TwoPeasInABucket.com, BubbleShare.com;
BirthdayInABox.com, Funschool.com and Zeeks.com. Kaboose trades on the Toronto
Stock Exchange under the symbol "KAB."
This document may contain forward-looking statements, relating to Kaboose
Inc.'s operations or to the environment in which it operates, which are based
on Kaboose Inc.'s operations, estimates, forecasts and projections. These
statements are not guarantees of future performance and involve risks and
uncertainties that are difficult to predict, and/or are beyond Kaboose Inc.'s
control. A number of important factors could cause actual outcomes and results
to differ materially from those expressed in these forward-looking statements.
Consequently, readers should not place any undue reliance on such
forward-looking statements. Kaboose Inc. disclaims any intention or obligation
to update or revise any forward-looking statements, whether as a result of new
information, future events or otherwise.
For further information:
For further information: Jonathan Pollack, Chief Financial Officer for
Kaboose Inc. at TEL: (416) 593-3000 ext.290, FAX: (416) 593-4658