K2 Pure Solutions to Attend World's Largest Water Conference and Exposition

    TORONTO, June 18 /CNW/ - K2 Pure Solutions will be exhibiting at the
world's largest annual water industry conference and exposition between
June 24 and 28, 2007 at the Metro Toronto Convention Centre in Toronto,
Canada. The 2007 event, presented by the American Water Works Association will
see representatives from every avenue of the global water business come
together to discuss the issues surrounding the safe production and
distribution of water.
    K2 Pure's inherently safe technology that sees the production of sodium
hypochlorite (bleach) in one self contained, vertically integrated,
state-of-the-art process; will be showcased at booth 2821. There
representatives will be discussing K2 Pure's mandate of producing safe water
while eliminating the need to ship and store tens of thousands of chlorine
rail cars each year.
    Howard Brodie, K2 Pure's Chief Executive commented that "given the
calibre of water professionals attending from around the world, the AWWA ACE
07 event is the ultimate venue for us to continue to demonstrate our
commitment to safe and cost effective drinking water by funding and deploying
a national network of IST bleach plants across the United States. "One of the
most pressing issues facing water producers today is not just how to produce
clean water safely and cost effectively, but also how to do it securely."
    Chlorine, traditionally the most effective disinfectant of water also
poses a significant and dangerous Homeland Security threat given its deadly
nature. With approximately 40,000 rail cars of chlorine travelling America's
tracks for the purpose of water treatment each year, the prospect of a
disaster looms as 90 ton tankers pass through communities and strategic
centres each day.
    K2 Pure's inherently safe bleach solution will, when deployed, all but
eliminate the threat of chlorine transport for the purposes of water
treatment, without passing on any additional cost to utilities and communities
that are dependant on effective disinfection solutions.

    About K2 Pure Solutions

    K2 Pure Solutions' mission is to reduce the need to transport and store
chlorine by deploying and funding a North America wide network of
state-of-the-art facilities utilizing inherently safe technology. K2 Pure
Solutions was founded by David Cynamon and Howard Brodie, the founders of KIK
Custom Products, www.kikcorp.com, North America's largest contract
manufacturer of private label household bleach, personal care and household
cleaning products.

For further information:

For further information: Howard Brodie, CEO, K2 Pure Solutions:
hbrodie@K2pure.com or (905) 660-2645

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