June 24 to July 2: Agropur's Great Canadian Bike Tour Gets Underway CYCLING FOR KIDS In Support of Breakfast Clubs of Canada

    BOUCHERVILLE, QC, June 19 /CNW Telbec/ - From June 24 to July 2,
Agropur's "Cycling for Kids" tour will make the trip from British Columbia to
Quebec to support Canadian children by raising money for Breakfast Clubs of
    For eight days-and nights-in good weather and bad, seven amateur cyclists
from the sales team at Agropur's Fine Cheese Division will show their
commitment to a worthy cause by taking part in a non-stop bicycle relay across
the country. This unique undertaking is a first for non-professional athletes
in Canada.
    Canadians will be invited to support the campaign by making a simple
online donation to benefit children and help "Support them at every turn".
It's as easy as visiting www.CyclingForKids.org and clicking on "Make a

    Stops along the route

    From the starting point of Victoria, B.C. (June 24), to the final
destination of St. Hubert, Quebec (July 2), the tour won't go unnoticed. The
team will stop at city hall in four locations: Medicine Hat (June 26, around
4:30 p.m.), Regina (June 27, around 10:15 a.m.), Winnipeg (June 28, around
9:00 a.m.) and Sault Ste. Marie (June 30, around 1:00 p.m.). To mark the
occasion, a press conference will be held in each city where City officials,
representatives from Agropur and Breakfast Clubs of Canada, as well as one of
the cyclists taking part in the tour will be on hand.

    Supporting a Good Cause

    "This incredible cross-Canada bike tour really highlights the creativity
of our corporate partners who find distinctive, imaginative ways to support
children's causes like Breakfast Clubs of Canada. Agropur's commitment to the
Clubs and financial support are exemplary. They make a tangible contribution
to changing the quality of life for thousands of schoolchildren in Canada,"
explains Daniel Germain, president and founder of Breakfast Clubs of Canada.
    Eating well is essential to children's health, yet there are many kids
who arrive at school with empty stomachs. The school nutrition programs
sponsored by Breakfast Clubs of Canada help counter these inequalities and
give all children an equal opportunity to grow and find fulfillment in life.
The strength of Breakfast Clubs of Canada lies in its ability to create
connections, to form solid partnerships and to establish a powerful
Canada-wide network dedicated to children's well-being. All funds donated to
Breakfast Clubs of Canada are channelled toward local projects throughout the
country. Each dollar invested has the power to improve a child's well-being.
    "Getting a nutritious and balanced breakfast means every child can have
the same opportunity to learn. If we can raise the profile of Breakfast Clubs
of Canada with this sporting challenge, it will be mission accomplished," says
Jean Bernier, one of the tour's cyclists and vice-president of national sales
for Agropur's Fine Cheese Division.

    A Major Athletic Challenge

    The bicycle relay journey will cover a total distance of almost
5,000 kilometres. As mentioned above, it represents a first for amateur
athletes in Canada. The cyclists, including five men and two women, range in
age from 40 to 53. They come from British Columbia, Alberta, Quebec and
Nova Scotia. All have been training intensively since last August. In addition
to their regular training, they prepared for the upcoming tour by undertaking
a warm-up challenge in April: a 1,300-kilometre return trip from Montreal to

    Follow the Tour and Make a Donation Online

    All details pertaining to the "Cycling for Kids" tour will be available
on the CyclingForKids.org website. Visitors to the site can learn about the
cyclists, follow their route with the help of a kilometre counter, see photos
of the tour and, above all, make an online donation to support Breakfast Clubs
of Canada across the country.

    About Breakfast Clubs of Canada

    Founded in 2005, Breakfast Clubs of Canada is a national foundation whose
mission is to support school nutrition programs throughout the country by
providing them with visibility, promotion and funding. Currently, Breakfast
Clubs of Canada sponsors almost 3,000 nutrition programs which allow
360,000 children across Canada to receive a healthy meal to start their day.

    About Agropur

    Founded in 1938, Agropur Cooperative is a leader in the Canadian dairy
industry. It is comprised of 3,783 members, almost 5,000 employees and
26 factories, as well as numerous distribution centres in Canada, the United
States and Argentina. Each year, Agropur processes over two-and-a-half billion
litres of milk into an impressive array of products, including the Canadian
brands Québon, Natrel, Island Farms, Oka, Sealtest and Yoplait.

    To follow the "Cycling for Kids" tour, visit CyclingForKids.org.

For further information:

For further information: For more information or for an interview with
Daniel Germain, President-Founder of Breakfast Clubs of Canada, or one of the
Agropur employees taking part in the tour, please contact: Katherine
Roux-Groleau, CASACOM, (514) 286-2145, ext. 228, Cell: (514) 998-8540,
krouxgroleau@casacom.ca; Source: David Lussier, Breakfast Clubs of Canada,
Cell: (514) 451-4900, David.Lussier@BreakfastClubsCanada.org

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