Jones Soda Partners with Vitamin Angels to Save One Million Children from Going Blind

    SEATTLE, April 24 /CNW/ - Jones Soda Co. (the "Company" or "Jones Soda")
(NASDAQ:  JSDA) (TSX VENTURE:JSD), announced today its partnership with Vitamin
Angels with a goal to save more than one million children from going blind.

    Over the next year, Jones Soda Co. will be working with Vitamin Angels in
numerous ways promoting their most aggressive campaign yet, Operation 20/20;
an effort to eradicate childhood blindness due to vitamin A deficiency (VAD)
worldwide. VAD affects between 100 and 140 million children annually and of
those children up to one-half million will go blind. The true tragedy is that
one-half of these children will die within 12 months of going blind from
opportunistic infections and associated diseases.

    To support this cause, Jones Soda is donating the time and financial
resources needed to provide vitamin A supplements to one million children in
developing and impoverished countries. These funds will be raised through
contributions from 24C vitamin enhanced water, the website, Jones
Soda under the cap program and an innovative viral marketing campaign focused
on our youth demographic.

    "Saving one million children from going blind is real and very exciting
for Jones, our stakeholders and our community," Peter van Stolk, President and
CEO stated. "We are honored to work with Vitamin Angels and make this happen."

    To date, Vitamin Angels has distributed over 350 million vitamins and
other supplements in 82 countries around the world. Vitamin Angles is often
referred to as the "humanitarian arm" of the natural products industry and is
the only non-profit in existence solely dedicated to providing vital nutrition
to those in need internationally and domestically.

    "Jones Soda is one of the most innovative companies around. Their
contribution will be life-changing for a million at-risk children," says
Howard Schiffer, executive director of Vitamin Angels. "We are thrilled to
have their support and creative energy for Operation 20/20."

    Established in 1994, Vitamin Angels is a non-profit organization that
works at the village level providing vital nutrition to children and families
in need. For more information, please visit

    This press release contains forward-looking statements and projections
concerning the Company's plans, strategies, expectations, predictions and
financial projections concerning the Company's future activities and results
of operations and other future events or conditions, and are "forward-looking
statements" as defined by the Private Securities Litigation Reform Act of
1995. Words such as "expect," "believe," "anticipate," "may," "will," "plan,"
"intend," "estimate," "could," and other similar expressions are intended to
identify these forward-looking statements. In particular, statements in this
release regarding potential growth opportunities, working capital and cash
flow management, operational and expense controls, future profitability and
results of operations are forward looking. Statements in this press release,
and elsewhere, that look forward in time or include anything other than
historical information involve risks and uncertainties that may affect the
Company's actual results of operations. These statements by the Company are
subject to certain risks, including, among others, future demand for its
products, competition from other businesses providing similar products, the
ability to maintain profitability and control expenses and the Company's
ability to successfully execute its business strategy. These and other risks
and uncertainties are discussed in more detail in the Company's periodic
reports filed with the Securities and Exchange Commission under the Securities
Exchange Act of 1934, as amended, which are available at the SEC website at

    The TSX Venture Exchange has not reviewed and does not accept
responsibility for the adequacy of the content of the information herein.

For further information:

For further information: Jones Soda Co. Stacey Donahue, 206-624-3357 or ICR, Inc. Chad Jacobs, 212-753-2138

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