Jones Soda Co. Teams with Cole & Weber United for National Advertising Campaign

    SEATTLE, September 11 /CNW/ - Cole & Weber United announced today that
Jones Soda Co. (NASDAQ:  JSDA) (TSX VENTURE:JSD), the creator of Jones Pure Cane
Soda, has chosen it to create a national advertising campaign. Cole & Weber
was awarded the work after the company conducted an agency review.

    "We've tasked Cole & Weber with creating a program that will support the
sale of our 12-ounce cans nationwide and we are very excited to work with such
a creative and innovative agency," said Peter van Stolk, President and CEO of
Jones Soda Co. "Peter's vision and passion for the brand have inspired us all.
Jones is an innovative brand that is a great fit with the unconventional
approach of our work," said Mike Doherty, President of Cole & Weber United.
"Jones is a very fun, consumer-focused brand, and our challenge will be to
maintain that integrity while creating a scalable program," said Doherty.

    "As a premium player in the category--with some key points of difference,
like using pure cane sugar instead of high-fructose corn syrup--it's an
exciting opportunity and a great fit with our strengths in food and beverage
marketing," said Doherty. Cole & Weber's other beverage accounts include Colt
45, Carlo Rossi, Livingston Cellars and Tree Top juices.

    This is the second national account win for Cole & Weber recently. In
June, the agency announced that it had been named agency of record for Capella
University in Minneapolis.

    About Cole & Weber United

    Cole & Weber United is a full-service marketing agency known for creating
innovative campaigns that go beyond traditional advertising to solve business
problems. Since its founding in 1931, the agency has established a reputation
for producing insightful, creatively-disruptive, award-winning work.
Seattle-based Cole & Weber United is a member of WPP's Voluntarily United
Group of Creative Agencies, a global network of communications entrepreneurs.

    About Jones Soda Co.

    Headquartered in Seattle, Washington, Jones Soda Co. manufactures its
Jones Soda, Jones Pure Cane Soda, Jones Energy, Jones Organics, Jones
Naturals, Jones 24C and Whoopass brands and sells through its distribution
network in select markets across North America. A leader in the premium soda
category, Jones is known for its innovative labeling technique that
incorporates always-changing photos sent in from its consumers. Jones Soda is
sold through traditional beverage retailers and everywhere you'd never expect
to find a soda.

    The TSX Venture Exchange has not reviewed and does not accept
responsibility for the adequacy of the content of the information herein.

For further information:

For further information: Cole & Weber United Britt Peterson,
206-436-3710 or Jones Soda Co. Peter van Stolk,

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