Jones Soda Co. Launches Perspiration Sodas in Honor of the Seattle Seahawks

    SEATTLE, September 27 /CNW/ - Jones Soda Co. (the "Company" or "Jones
Soda" or "Jones") (NASDAQ:  JSDA) (TSX VENTURE:JSD), announces today its limited
edition Seahawks Collector Pack of five new football-inspired flavors which
includes: Dirt Soda, Sports Cream Soda, Perspiration Soda, Natural Field Turf
Soda, and Sweet Victory Soda.

    "Throughout their career, the average NFL player will spend 2 years of
their life in the gym, eat 3 pounds of dirt and perspire 10,000 gallons of
sweat. These players must withstand incredibly tough conditions to be ready
for every game, which is why we thought we'd bring the fans the full
experience in a bottle," says Peter van Stolk, President & C.E.O. "Now, you
can enjoy all the sweat and dirt an NFL player experiences, along with the
ultimate taste of Sweet Victory."

    The limited edition Seahawks Collector Pack will be available in select
stores through the Jones Soda distributor network the week of September 30th.
Each pack will retail at $19.99.

    "This is certainly unique in the NFL," said Seahawks CEO Tod Leiweke.
"The flavors are distinct and pay tribute to the hard work and determination
of our players."

    The Seahawks Collector Pack will also be available for pre-sale beginning
on Thursday, September 27th at 8 a.m. (PST) on The
pack will only be available in limited quantities, and on a first come, first
served basis.

    In addition to the Seahawks Collector Pack, Jones Soda Co., will also be
releasing their Pure Cane Cola, Sugar-free Cola, and Lemon Lime Soda in
Seahawks-themed 12 pack can Fridge Packs, featuring 7 unique Seahawks related
photos per box. Athletes featured on the packs include; Matt Hasselbeck, Deion
Branch and Walter Jones. These limited edition Fridge Packs will be sold in
select retailers throughout the Northwest beginning October 1st.

    Headquartered in Seattle, Washington, Jones Soda Co., manufactures its
Jones Soda, Jones Naturals, Jones Energy and Whoopass brands and sells it
through its distribution network in select markets across North America. A
leader in the premium soda category, Jones is known for its innovative
labeling technique that incorporates always-changing photos sent in from its
consumers. Jones Soda is sold through traditional beverage retailers and
everywhere you'd never expect to find a soda.

    This press release contains forward-looking statements and projections
concerning the Company's plans, strategies, expectations, predictions and
financial projections concerning the Company's future activities and results
of operations and other future events or conditions, and are "forward-looking
statements" as defined by the Private Securities Litigation Reform Act of
1995. Words such as "expect," "believe," "anticipate," "may," "will," "plan,"
"intend," "estimate," "could," and other similar expressions are intended to
identify these forward-looking statements. In particular, statements in this
release regarding potential growth opportunities, working capital and cash
flow management, operational and expense controls, profitability and results
of operations are forward looking. Statements in this press release, and
elsewhere, that look forward in time or include anything other than historical
information involve risks and uncertainties that may affect the Company's
actual results of operations. These statements by the Company are subject to
certain risks, including, among others, future demand for Jones Soda, Jones
Naturals and Whoopass, competition from other businesses providing similar
products, the ability to maintain profitability and control expenses and the
Company's ability to successfully execute its business strategy. These and
other risks and uncertainties are discussed in more detail in the Company's
periodic reports filed with the Securities and Exchange Commission under the
Securities Exchange Act of 1934, as amended, which are available at the SEC
website at

    The TSX Venture Exchange has not reviewed and does not accept
responsibility for the adequacy of the content of the information herein.

For further information:

For further information: Jones Soda Co. Stacey Donahue, 206-624-3357

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