Joint Venture Launches Into Chinese Market

    COSTA MESA, Calif., Jan. 29 /CNW/ --, a leading provider of
integrated ticketing solutions, has entered into a joint venture with China
Sports Industry International (CSII) to provide ticketing and
ticketing-related services for sports and associated markets in China, both
companies announced today.
    "The global economy is growing by leaps and bounds, with China leading
the way.  Entering the Chinese live event ticketing market is a key part of
our globalization strategy.  We are extremely pleased to be partnering with a
company that has extensive experience working with the Chinese government, as
well as having a strong background in sports, culture, business, media and
finance," said Larry Witherspoon, CEO,
    A cooperative venture company under the State General Administration of
Sports, the governmental agency in charge of sports in China, Beijing-based
China Sports Industry International is engaged in a wide range of sports
business activities, including negotiating sports sponsorships, managing major
sports events, and developing commercial rights of stadiums.  CSII also
provides international sports public relations services to high-end sports
clients.  In addition to having strong support from the State General
Administration of Sports, CSII has partnerships with international
professional sports organizations, entertainment companies, and media
    "U.S. companies are increasingly looking to emerging markets like China
as a vital source of growth, but to do so successfully require a keen insight
into the challenges, realities and dynamics of doing business here. We're
looking forward to helping navigate the complicated business
landscape in China and are proud that the company has chosen CSII as its
partner," said Mr. Peng Liye, general manager, CSII. "Based on's
global vision, success in global markets, and international experience with
the Olympics, we're anticipating our joint venture to be highly beneficial to
both parties." has international offices in Australia and the U.K., which
provide sales, support and technical services, and additional ticket sales
offices in the Netherlands, Germany, Italy, Hong Kong and Singapore.  A joint
venture office is scheduled to open in Beijing during the first quarter of
2008 to provide sales, support and technical services.
    About CSII
    As a cooperative venture company under the State General Administration
of Sports, China Sports Industry International is an international and
professional company engaging in a wide range of sports business fields.
    With global vision, industry insight, precise market positioning, and
professional attitude, CSII provides authoritative and professional consulting
service to clients home and aboard. CSII is dedicated to maintaining the
company's leading position by bringing in overseas high-profile sporting
events and creating professional sport brands with proprietary international
property rights.
    About is a premier event ticketing solutions and services provider
for thousands of top worldwide entertainment and sports venues.
is a subsidiary of MLB Advanced Media, LP, the interactive media and Internet
Company of Major League Baseball.

     Press Contacts:
     North American                  Asia-Pacific
     Michael Martinez                Ian English
     (714) 527-5625                  +852 2739 1000           + 61 2 8536 4500

For further information:

For further information: North American, Michael Martinez, 
+1-714-527-5625,, or Asia-Pacific, Ian English, +852 
2739 1000, + 61 2 8536 4500,, both of Web

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