Johnson Controls Launches New Brand to Support Focus on Comfort, Safety and Sustainability

    Stephen A. Roell, company's new CEO, says company's new communications
    platform and refreshed corporate identity better reflect current strategic

    MILWAUKEE, Sept. 30 /CNW/ -- Johnson Controls, Inc. (NYSE:   JCI), the
global, multi-industrial leader in creating smart environments, today launched
a new brand communications platform and refreshed corporate identity. The
company, a global market leader in automotive experience, building efficiency
and power solutions, is rolling out a new logo, corporate slogan and
advertising campaign to more effectively communicate its vision and better
align its image and marketing efforts with the company's current strategic
    "We will continue to be a diversified multi-industrial company, dedicated
to improving comfort, safety and sustainability with innovative products and
services for the places where people live, work and travel," said Mr. Roell,
who officially becomes the company's CEO today.  "With a focus on customer
satisfaction, technology and global fluency, Johnson Controls is dedicated to
helping make its customers more successful.  We have substantial opportunities
for growth around the world.  In particular, we will seek to strengthen our
leadership in the emerging markets through support of our global and regional
customers," he added.
    According to Mr. Roell, this strategy underscored the development of
Johnson Controls' new vision -- "a more comfortable, safe and sustainable
world"  -- to more accurately reflect the company's broad array of
capabilities.  "This vision emphasizes that we're focused on helping our
customers add value to consumers' everyday lives," explained Mr. Roell.  "Each
of our businesses plays an enormously important role in making life better and
easier in the places where people spend most of their time.   Whether it's
through comfortable and safe automotive interiors, or advanced systems for
energy efficiency and security in buildings, or vehicle battery systems that
help to protect the environment, Johnson Controls is uniquely able to provide
our customers with what we call 'smart environments' -- ingenious solutions
that are welcomed by the marketplace."
    According to Denise Zutz, vice president of strategy, investor relations
and communication, the brand initiative evolved as a better way of
communicating the 'smart environments' idea.  "Our current customers, as well
as those whom we'd like to serve in the future, are clear about what's
important to them," she explained.  "They want to do business with companies
that can add value and proactively solve problems.  As a result, we crafted
our new slogan, 'Ingenuity Welcome,' to have two meanings: first, that we
recognize people welcome innovation in products and services, and second, that
we're a company looking for people with great ideas."
    The recruiting-oriented tagline is not a coincidence, said Mr. Roell. 
"To continue to serve our customers well, we need to continue to grow
effectively, especially in emerging markets," he commented.  "Being an
employer of choice is key to us having the right talent in place to help our
customers build their business in those locations."  The company believes that
building its brand will enable it to better compete for the best talent in all
of its geographic markets and help support Johnson Controls' continued growth.
    The company is rolling out the new slogan along with its new corporate
identity, which it calls the "open globe," to the 125 countries it serves
through approximately 1,300 offices and plants worldwide.  In the spring of
2008, Johnson Controls will launch an advertising campaign designed to
communicate its unique capabilities to the marketplace.
    The Johnson Controls logo currently appears primarily on the company's
building automation and controls products.  According to Ms. Zutz, as part of
the initiative, the company will now visually endorse several of its
better-known, flagship product brands -- HomeLink, York, Optima, Varta, Heliar
and LTH -- by adding the Johnson Controls name and logo to more strongly link
its products to its corporate brand.  HomeLink enables consumers to operate
garage doors, entry gates and home appliances from inside their vehicles. York
is a line of residential and commercial heating and air-conditioning products
and services. Optima is a battery brand that offers a unique spiral wound
absorbent glass mat (AGM) technology for extremely high performance; Varta,
Heliar and LTH are the leading regional automotive battery brands.
    Johnson Controls (NYSE:   JCI) is the global leader that brings ingenuity
to the places where people live, work and travel. By integrating technologies,
products and services, we create smart environments that redefine the
relationships between people and their surroundings. Our team of 140,000
employees creates a more comfortable, safe and sustainable world through our
products and services for more than 200 million vehicles, 12 million homes and
one million commercial buildings. Our commitment to sustainability drives our
environmental stewardship, good corporate citizenship in our workplaces and
communities, and the products and services we provide to customers.  For
additional information, please visit

For further information:

For further information: Monica Levy, +1-414-524-2695, or Tom Branigan, 
+1-414-224-0212, both of Johnson Controls Web Site:

Organization Profile


More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890