John Gee New EVP Sales at Eloda

    MONTREAL, Oct. 6 /CNW/ -- Eloda Corporation ("Eloda" or the "Company")
(TSX-V: ELA) is pleased to announce that Mr. John M. Gee joins the Company as
Executive Vice President, Sales for the United States. His appointment is
effective today.

    Mr. Gee has extensive experience in traditional broadcast as well as
interactive and advanced television advertising. Prior to joining Eloda, Mr.
Gee was Vice President of Sales for Navic Systems with responsibility for
Navic's Admira ad buying and optimization system introduced in September of
2007. His tenure at companies such as NY Times Broadcasting, Wink
Communications, OpenTV, and TiVo has made John a recognized expert in advanced
advertising sales, technology and research.

    "John's knowledge of the key issues surrounding our industry is sure to
bring a great deal of depth to Eloda. He understands the complexity of TV ad
campaign execution and the challenges it brings to advertisers, agencies and
broadcasters. I strongly believe in his ability to make our customers and
partners very successful in using Eloda's compelling offering," said Francois
Rainville, CEO of Eloda.

    Mr. Tom Creary will remain with Eloda until October 15, 2008 in order to
ensure a smooth transition. The Eloda family wishes him all the best and
thanks him for his significant contribution over the last two years.

    The Company has agreed to grant John Gee, pursuant to the Company's
option plan, 250,000 options.

    About Eloda Corporation
    Eloda Corporation (TSX-V: ELA) is a third party providing a suite of
innovative, effective and user-friendly measurement and validation tools for
the advertising industry. The company is headquartered in Montreal, with an
office in New York City. For more information, visit

    The TSX Venture Exchange does not accept responsibility for the adequacy
or accuracy of this release.


For further information:

For further information: Christiane Allaire, Marcom Director, or Sonia
Ferland, Communications Coordinator, +1-514-842-1513, 1-866-303-1513, Fax,
+1-514-842-4588,, both of Eloda Corporation Web Site:

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