Jim Pattison Broadcast Group steps up to help BC kids

    Pattison stations to promote BC Children's Hospital Campaign for BC

    VANCOUVER, April 14 /CNW/ - BC Children's Hospital Foundation announced
today that it has formed a partnership with The Jim Pattison Broadcast Group.
Under the partnership, Pattison Broadcast Group stations will support the
foundation in its efforts to promote the $200-million Campaign for BC Children
around the province. The campaign is urging British Columbians to "Be A
Superhero" by supporting the construction of a new BC Children's Hospital and
Child Health BC, a hospital initiative that is improving access to pediatric
care for BC children, regardless of their location in BC.
    "Many of us know someone who has been treated at BC Children's Hospital,
whether they live in Prince George, Kamloops, Vancouver or Nanaimo," said Jim
Pattison Broadcast Group President Rick Arnish. "This partnership is an
important opportunity for the Pattison Broadcast Group to help shape the
future of health care for BC's kids."
    As campaign media partner, Broadcast Group stations will run a series of
public service announcements featuring campaign information, as well as
featuring children from around the province who have received care at the
hospital. "We hope to inspire the listeners of the Pattison stations to
participate in the campaign," said Sue Carruthers, president and CEO of BC
Children's Hospital Foundation. "We need Superheroes to emerge from every
corner of the province."
    With 19 stations across BC, the Jim Pattison Broadcast Group gives the
hospital access to a host of listeners. More than 67 per cent of the 75,000
children who come to BC children's hospital each year live outside the City of
Vancouver. The Pattison stations have enormous potential to provide
coordinated radio coverage to reach more of the communities served by the
    BC Children's Hospital Foundation also has a partnership with Global BC
TV, which has been providing news coverage and airing campaign public service
announcements since the campaign was launched in April 2008. To date, British
Columbians have contributed $82 million toward the campaign goal.
    Priorities of the Campaign for BC Children include construction of a new
hospital - including an Emergency Department, Diagnostics and Imaging,
Pediatric Intensive Care Unit, Operating Suites and patient rooms; the
relocation of childhood development and rehabilitation services from Sunny
Hill Health Centre in East Vancouver to the Oak Street home of BC Children's,
and Child Health BC, a BC Children's Hospital initiative that is building
pediatric care capacity throughout the province.
    Construction of the new Children's Hospital will provide urgently needed
space for critical care. For example, the current operating rooms are
antiquated and do not have adequate space to accommodate the high tech
equipment required for complex surgical procedures. Patient rooms in the
existing hospital were not built to accommodate family members or provide the
healing environment children need for quicker recovery.
    BC Children's Hospital Foundation launched the Campaign for BC Children
exactly one year ago, when Premier Gordon Campbell announced provincial
government support for the plan to rebuild the hospital and relocate Sunny
Hill. To date, BC Children's Hospital Foundation has received campaign
donations from thousands of British Columbians in 223 BC communities. The
community has contributed $82 million to date toward the $200-million
    Donations can be made online at www.beasuperhero.ca or by calling
604-333-5417 or toll-free at 1-877-977-HERO (4376). More information on the
campaign and its priorities is available at www.beasuperhero.ca.

    About BC Children's Hospital

    BC Children's Hospital is the province's only full-service acute care
hospital and serves the one million children living in BC and the Yukon. All
children who are seriously ill or injured are referred to Children's Hospital
and are either treated at the hospital facility in Vancouver or, with
consultation from Children's specialists, in their home community. Last year,
more than 72,000 children were treated at Children's Hospital. BC Children's
Hospital Foundation received donations from more than 82,000 people last year
and had revenues of over $54.4 million. Funds raised by the foundation are
used to support BC Children's Hospital, Sunny Hill Health Centre for Children
and the Child & Family Research Institute.

For further information:

For further information: contact The Jim Pattison Broadcast Group or BC
Children's Hospital Foundation: Rick Arnish, President, The Jim Pattison
Broadcast Group, Phone: (250) 372-3322, E-mail: rarnish@cfjctv.com; Debora
Sweeney, Vice President & Chief Communications Officer, BC Children's Hospital
Foundation, Phone: (604) 875-3635, 1-888-663-3033, Cell: (604) 828-4918,
E-mail: dsweeney@bcchf.ca; Stephen Forgacs, Director of Communications, BC
Children's Hospital Foundation, Phone: (604) 875-2338, 1-888-663-3033, Cell:
(604) 719-4381, E-mail: sforgacs@bcchf.ca

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BC Children's Hospital Foundation

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