Jim Little joins Porter Airlines board of directors

    TORONTO, April 1 /CNW/ - Donald Carty, Chairman, Porter Airlines Inc., is
pleased to announce the appointment of James Little to its Board of Directors.
    "We're fortunate to have Jim join the Board during this period of growth
at Porter," said Carty. "The company is maturing and new perspectives at the
Board level will be increasingly important as we consolidate our position as a
distinct choice for passengers."
    Jim Little is Chief Brand and Communications Officer for Royal Bank of
Canada, responsible for growing and protecting RBC's brand and aligning its
global marketing activities. Prior to joining RBC, Mr. Little served as Senior
Vice President, Corporate Marketing at BCE/Bell where he and his team
delivered award-winning marketing programs. In 2006, he was named Canadian
Marketer of the Year by Strategy Magazine and "Best of" by the Canadian
Marketing Association.
    Mr. Little has held a number of senior executive posts including, Vice
President of Communications and Marketing at Bombardier Aerospace, Vice
President of Marketing and Communications at Alcan Aluminum and Vice President
and General Manager at GPC - an Omnicom Company.
    Mr. Little plays an active role in the community, having served on
numerous boards and cabinets including the Montreal Children's Hospital
Foundation, the RBC Foundation, Pathways to Education, the Public Policy Forum
and the Toronto International Film Festival.
    "The airline industry is exciting and challenging from overall business
and marketing perspectives," said Little. "I'm looking forward to contributing
to Porter's continuing development as part of the Board."

    About Porter Airlines

    Porter Airlines Inc. is a regional passenger carrier based at Toronto
City Centre Airport. The airline currently serves Toronto, Ottawa, Montreal,
Quebec City, Halifax, New York (Newark) and Chicago (Midway) with seasonal
flights to Mt. Tremblant. Porter plans to fly to at least 17 short-haul
Canadian and U.S. destinations. Visit www.flyporter.com or call (416) 619-8622
or (888) 619-8622 for more information.

For further information:

For further information: Media contact: Brad Cicero, Porter Airlines,
(416) 619-8593

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