JetBlue Airways Launches Buy TrueBlue(R) Points Service

         -  TrueBlue members now able to buy or give points to earn
                           faster reward travel  -

    NEW YORK, March 3 /CNW/ - As JetBlue Airways Corporation (Nasdaq:   JBLU)
announced earlier this morning, they have launched the Buy TrueBlue(R) Points
service that will allow members of the low-fare airline's customer loyalty
program, TrueBlue, more ways to earn free travel. In a partnership with Points
International Ltd. (OTCBB: PTSEF, TSX: PTS) - owner and operator of the
world's leading reward-management portal, - TrueBlue members will
now be able to buy points for themselves or give points to other members via's industry-leading points-purchase platform.
    "Allowing members to purchase TrueBlue Points will help them achieve
their award goals faster and enhances the value of our loyalty program," said
JetBlue Director of Loyalty Marketing Dave Canty. " has a terrific
reputation in the industry. We are pleased to be working with them as we
introduce the first of several enhancements to the TrueBlue program."
    "We are excited to be working with such an innovative airline," Points
International CEO Rob MacLean said. "And we are pleased to be able to offer
TrueBlue members the opportunity to reach award levels faster by purchasing
TrueBlue Points, for themselves or for friends and family."
    Points International will take a lead role in the operation, marketing
and commercial transaction support for the Buy TrueBlue Points service, which
will be available when members log in to TrueBlue. The Buy & Gift
service enables members of many frequent flyer programs to purchase additional
miles or points online. Like the Buy TrueBlue Points site, other programs'
websites are fully hosted and maintained by and are accessible from
links on each program's site. Private-branded to any program website's "look
and feel" (including branding, color, graphics, images, language, etc.), they
create a straightforward and seamless member experience.
    TrueBlue, which launched in 2002, has experienced rapid membership growth
since its inception and now boasts more than six million members. Unlike
traditional frequent flier programs, TrueBlue members earn points instead of
'miles' for flights flown. Each JetBlue route is classified as short, medium
or long-haul, and customers can earn points for each one-way trip: two points
for a short flight; four points for a medium flight; and six points for a long
flight. Points are automatically doubled when TrueBlue members book via A free roundtrip flight, valid for travel to any of JetBlue's
destinations across the U.S., Bermuda, Mexico and the Caribbean, is awarded
after a customer reaches 100 points (a). Each TrueBlue Award is made up of two
TruePasses, each valid for a one-way flight. TruePasses can be used together
or separately, making a TrueBlue Award even more flexible.
    Customers can earn TrueBlue points even faster by using the JetBlue Card
from American Express. Every time Cardmembers purchase JetBlue travel with the
Card, or earn at least one TrueBlue point through other purchasing using the
Card, all TrueBlue points in the member's account automatically extend for
another 12 months. The low-fare airline also offers the JetBlue Business Card
from American Express, which allows small business owners to save 5 percent on
JetBlue flights when payment is made with the JetBlue Business Card (b). Now,
in addition to providing consumers a way to earn TrueBlue points when they are
not flying, JetBlue's American Express Card products makes it possible for
them to accrue points without worrying about point expiration dates.
Currently, only the primary JetBlue Cardmember has the ability to extend their
TrueBlue point expiration dates.
    For more information about TrueBlue, or to register to become a member,

    About Points International Ltd.

    Points International Ltd. is owner and operator of, the
world's leading reward-program management portal. At consumers can
Swap, Earn, Buy, Gift, Share and Redeem miles and points from more than 25 of
the world's leading reward programs. Participating programs include American
Airlines AAdvantage(R) program, American Express(R) Membership Rewards(R),
Aeroplan(R), AsiaMiles(TM), British Airways Executive Club, Northwest
WorldPerks(R), Wyndham Hotel Group's TripRewards(R), Delta SkyMiles(R), and
InterContinental Hotels Group's Priority Club(R) Rewards. Redemption partners
include and Starbucks. Website:

    About JetBlue Airways

    New York-based JetBlue Airways has created a new airline category based
on value, service and style. Known for its award-winning service and free TV
as much as its low fares, JetBlue is now pleased to offer customers the most
legroom throughout coach (based on average fleet-wide seat pitch for U.S.
airlines). JetBlue introduced complimentary in-flight e-mail and instant
messaging services on aircraft "BetaBlue," a first among U.S. domestic
airlines. JetBlue is also America's first and only airline to offer its own
Customer Bill of Rights, with meaningful and specific compensation for
customers inconvenienced by service disruptions within JetBlue's control.
Visit for details. JetBlue serves 53 cities with 550
daily flights. New service to Los Angeles International Airport begins in May.
With JetBlue, all seats are assigned, all travel is ticketless, all fares are
one-way, and an overnight stay is never required. For information or
reservations call 1-800-JETBLUE (1-800-538-2583) or visit

    (a) Customer is responsible for government taxes and fees applicable to
    Award Travel including Passenger Facility Charges of up to $9 each way,
    September 11th Security Fees of up to $5 each way and a Federal Segment
    Tax of $3.50 per domestic segment. A segment is a takeoff and landing. In
    the case of travel to/from Puerto Rico, taxes and fees of up to $15.40
    apply each way. In the case of international travel, international taxes
    and fees of up to $76.20 apply each way. All taxes and fees must be paid
    at the time of purchase. See TrueBlue Terms and Conditions for additional
    restrictions that may apply.

    (b) 5% savings, which will appear as separate statement credits of
    3% and 2%, is valid on air-only travel purchased directly from JetBlue at or 1-800-JETBLUE (538-2583). JetBlue Business Card
    accounts will receive a maximum annual savings of $2,000 per Card

    DIRECTV(R) service is not available on flights outside the continental
United States; however, where applicable FOX InFlight(TM) is offered
complimentary on these routes. (C)2008 JetBlue Airways

    This press release contains statements of a forward-looking nature which
represent our management's beliefs and assumptions concerning future events.
Forward-looking statements involve risks, uncertainties and assumptions, and
are based on information currently available to us. Actual results may differ
materially from those expressed in the forward-looking statements due to many
factors, including, without limitation, our extremely competitive industry;
increases in fuel prices, maintenance costs and interest rates; our ability to
implement our growth strategy, including the ability to operate reliably the
EMBRAER 190 aircraft; our significant fixed obligations; our ability to
attract and retain qualified personnel and maintain our culture as we grow;
our reliance on high daily aircraft utilization; our dependence on the New
York metropolitan market and the effect of increased congestion in this
market; our reliance on automated systems and technology; our being subject to
potential unionization; our reliance on a limited number of suppliers; changes
in or additional government regulation; changes in our industry due to other
airlines' financial condition; and external geopolitical events and
conditions. Further information concerning these and other factors is
contained in the Company's Securities and Exchange Commission filings,
including but not limited to, the Company's 2007 Annual Report on Form 10-K.
We undertake no obligation to update any forward-looking statements to reflect
events or circumstances that may arise after the date of this release.

For further information:

For further information: JetBlue Corporate Communications, (718)
709-3089,; Points International Ltd.;
Anthony Lam, CA, CFO, (416) 596-6382,

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