Jeff Boyce increases shareholdings in Sure Energy Inc.

    CALGARY, Oct. 17 /CNW/ - Jeff Boyce, President and Chief Executive
Officer of Sure Energy Inc. ("Sure") has increased his shareholdings in Sure
to 16.28% of Sure's issued and outstanding common shares. (For purposes of
this calculation Sure's issued and outstanding common shares includes the
common shares issuable upon exercise of all stock options and performance
incentive rights held by Mr. Boyce at the time of the calculation as required
by securities laws.) Mr. Boyce acquired additional common shares through
market purchases and received additional stock options, and therefore now
beneficially owns or exercises control or direction over 3,679,360 common
shares, 780,000 performance incentive rights and 375,000 stock options.
    Mr. Boyce's intention in acquiring additional common shares of Sure was
to increase his investment in Sure. Mr. Boyce intends to acquire additional
common shares as opportunities arise for investment purposes.

    Sure is a public company traded on the Toronto Stock Exchange traded
under the symbol SHR.

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