Highly Satisfying Web Sites Contribute to Increased Brand Consideration
among New-Vehicle Shoppers
TORONTO, May 11 /CNW/ - Hyundai ranks highest among auto manufacturer Web
sites in satisfying Canadian new-vehicle shoppers, improving dramatically from
2008, according to the J.D. Power and Associates 2009 Canadian Manufacturer
Web Site Evaluation Study(SM) released today.
Now in its fourth year, the study examines Canadian automotive
manufacturer Web sites from the perspective of shoppers who intend to purchase
a new vehicle within the next 12 months. Four factors contribute to overall
customer satisfaction: information/content; speed of pages loading throughout
the Web site; ease of navigating throughout the Web site; and appearance of
the Web site.
Hyundai ranks highest in customer satisfaction with a score of 834 on a
1,000-point scale, improving 109 points from 2008. Hyundai performs
particularly well in speed of pages loading and ease of navigating throughout
the Web site. Toyota closely follows Hyundai in the rankings (833) and
performs well in appearance of the Web site. Mazda ranks third with a score of
"Hyundai's redesigned Web site demonstrates the manufacturer's keen focus
on providing and enhancing those features that are of the greatest value to
shoppers," said Ryan Robinson, senior manager of automotive research at J.D.
Power and Associates. "Making critical information, such as pricing and
vehicle specifications, immediately accessible is more important than adding
extra bells and whistles, like videos or simulated test drives, which can be
useful but tend to slow down the speed at which the pages load."
The study also finds that high levels of satisfaction with manufacturer
Web sites have a strong positive effect on new-vehicle buyer intentions. Among
manufacturer Web sites with overall satisfaction scores above the industry
average, the number of new-vehicle shoppers who say they "definitely will"
consider purchasing the brand increases by nearly 8 percent after they visit
the Web site, compared with an increase of less than 2 percent among visitors
to Web sites with satisfaction scores below the industry average.
"The improvement in brand consideration by new-vehicle shoppers after
visiting a highly satisfying manufacturer Web site underscores the importance
of building an informative and functional site," said Robinson. "Increasing
satisfaction levels with manufacturer Web sites can ultimately translate into
more dealership visits and vehicle sales."
The 2009 Canadian Manufacturer Web Site Evaluation Study is based on
evaluations provided by 2,168 new-vehicle shoppers who indicated they would be
in the market for a new vehicle within the next 12 months. The study was
fielded in April 2009.
About J.D. Power and Associates
Headquartered in Westlake Village, Calif., J.D. Power and Associates is a
global marketing information services company operating in key business
sectors including market research, forecasting, performance improvement, Web
intelligence and customer satisfaction. The company's quality and satisfaction
measurements are based on responses from millions of consumers annually. For
more information on car reviews and ratings, car insurance, health insurance,
cell phone ratings, and more, please visit JDPower.com. J.D. Power and
Associates is a business unit of The McGraw-Hill Companies.
About The McGraw-Hill Companies
Founded in 1888, The McGraw-Hill Companies (NYSE: MHP) is a leading
global information services provider meeting worldwide needs in the financial
services, education and business information markets through leading brands
such as Standard & Poor's, McGraw-Hill Education, BusinessWeek and J.D. Power
and Associates. The Corporation has more than 280 offices in 40 countries.
Sales in 2008 were $6.4 billion. Additional information is available at
No advertising or other promotional use can be made of the information in
this release without the express prior written consent of J.D. Power and
NOTE: Chart available upon request.
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