Jay Peters joins Priszm as Trustee and Director

    TORONTO, Oct. 3 /CNW/ - Priszm Income Fund (TSX: QSR.UN) is pleased to
announce the appointment of Mr. Jay Peters as Trustee and Director effective
October 3, 2008.
    Mr. Peters is the President of J. Peters & Company, a marketing and
management consulting practice that focuses on clients in the retail,
marketing services and consumer services industries. Prior to founding his own
firm, Mr. Peters was Executive Vice President & Chief Marketing Officer of TLC
Laser Eye Centers, President of Horizon International (a division of The
Oshawa Group Ltd.) and, for several years, he played a key leadership role in
the growth of Wendy's Restaurants of Canada. Currently, Mr. Peters is also a
director of Forzani Group Ltd. and a number of private and not-for-profit
    "On behalf of Priszm we are pleased to welcome Jay Peters to our board,"
said John Bitove, Chairman of Priszm. "Mr. Peters' strong executive and
marketing background together with his extensive experience in the food and
quick service restaurant industries will be a great addition to our board.
Effective with this announcement, Mr. Glen Swire has retired from the board. I
would like to thank Glen for his many years of dedication and support as a
Director and Trustee of Priszm."

    About Priszm Income Fund

    Priszm Income Fund (TSX: QSR.UN) has a 60.3 per cent interest in Priszm
LP, which owns and operates 467 quick service restaurants in seven provinces
across Canada. The KFC, Taco Bell and Pizza Hut restaurants under Priszm serve
1.5 million customers a week and employ more than 9,000 people. Currently
103 locations are multi-branded, combining two or more of the Fund's
restaurant concepts. To find out more about Priszm Income Fund (TSX: QSR.UN),
visit our website at http://www.priszm.com.

    Forward-Looking Statements

    Any forward-looking statements in this document are based on current
expectations that are subject to significant risks and uncertainties that are
difficult to predict. Actual results might differ materially from projections
suggested in any forward-looking statements due to factors such as the
competitive nature of the quick service restaurant industry, the ability of
Priszm and Priszm LP to execute a growth and development strategy, the
reliance of Priszm and Priszm LP on key personnel, the terms and conditions of
Priszm LP's franchise arrangements, and risk associated with the structure of
income trusts. Priszm and Priszm LP assume no obligation to update the
forward-looking statements, or to update the reasons why actual results could
differ from those reflected in the forward-looking statements. Additional
information identifying risks and uncertainties is contained in Priszm's
filings with the Canadian securities regulators, available at www.sedar.com.

    %SEDAR: 00019884E

For further information:

For further information: Investors: Trish Moran, (416) 739-2906,
trish.moran@priszm.com; Media: Wilcox Group, (416) 203-6666,

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