Jamieson Launches ProVitamina Skincare Collection Offers Refreshing Vitamin-Infused Phytohydration

    Antioxidant-rich formula reduces appearance of fine lines and wrinkles,
    restores radiance, hydration and improves skin texture

    MONTREAL, Oct. 20 /CNW/ - Jamieson Laboratories today announced the
launch of the ProVitamina skincare collection, a line of hypoallergenic,
parabens-free products designed to reverse the effects of age and stress, and
the damaging wear and tear of daily life. The complete line of six ProVitamina
products features Vitamin E, a potent antioxidant that reduces fine lines and
wrinkles, and gentle, long-lasting protein moisturizers. Numerous clinical
studies have shown vitamin E can reduce DNA damage and enhance epidermal
hydration while reducing skin roughness.(1)
    "The Jamieson team drew on 85 years of vitamin expertise when formulating
the ProVitamina skincare collection, and created a series of products that
renew and revitalize the skin's natural beauty," says Gary Leong, VP,
Scientific and Technical Affairs. "We used only pure, high quality,
natural-sourced vitamins and minerals, because your skin deserves the same
careful attention as the rest of your body."
    Our skin is our first line of defense, and every day it's exposed to
environmental pollutants, sun damage and stress that can have an adverse
affect on our body and complexion.
    "We all want to put our best face forward, but the reality is most of us
could use a little help when it comes to improving skin condition," says Dr.
Paul Cohen, Board Certified Dermatologist and Fellow of the Royal College of
Physicians and Surgeons of Canada and member of both the Canadian
Dermatological Association and the Toronto Dermatological Society. "Our skin
functions and looks its best when it is properly moisturized, and the
ProVitamina products are a simple and effective way to nourish and renew our
skin's natural defenses."

    Revolutionary Moisturizing System

    All ProVitamina products offer the unique benefit of phytohydration - a
combination of pure Vitamin E, protective antioxidants and protein
moisturizers - designed to nourish the skin and refresh the complexion.

    The new ProVitamina product line includes:

    - Fresh Youthful Hydrating Gel-Cream. Includes Venuceane(TM) - a patented
      antioxidant from deep-sea micro-organism which is clinically proven to
      reduce skin aging.  Fortified with pro collagen tetra peptides and
      anti-wrinkle, firming nutrients, it reduces the look of fine lines,
      helps restore radiance to skin tone, promotes skin elasticity and
      firmness. Apply day and night on freshly cleansed skin.

    - Natural Radiance Moisture Lotion. Features MelanoBronze(TM), a unique
      combination of gentle botanical extract and amino acid. The formulation
      stimulates the skin's natural pigments to give a healthy glow - without
      the effects of harsh self-tanning chemicals. This lotion also protects
      from the drying effects of the sun, provides long-lasting moisture and
      a healthy, radiant complexion.

    - Anti-Wrinkle Eye Contour Cream. Fortified with pro collagen tetra
      peptides and botanical antioxidants it reduces the look of fine lines
      and wrinkles procures a lifting effect, improves elasticity and reduces
      puffiness under the eye. Apply to eye area, day and night to freshly
      cleansed skin.

    - Retinol Renewal Night Cream. Fortified with anti-wrinkle firming
      nutrients and a gentle level of Vitamin A that helps stimulate the
      natural skin renewal process and reduces the signs of aging with
      regular use. Apply nightly on freshly cleansed skin.

    - Moisture-Rich Nourishing Cream.  This formula is fortified with
      30 000 IU of pure Vitamin E, protein moisturizers and protecting
      antioxidants that help to improve skin elasticity, suppleness and tone;
      provide superior hydration and radiant looking skin. Apply day and
      night on freshly cleansed skin, face and body to combat deep wrinkles
      and extreme dryness.

    - 100% Pure Vitamin E Oil. This formula contains 28 000 IU to help
      smooth, protect and improve the look of stressed skin. Apply directly
      to wrinkles, scars, stretch marks and chapped skin or use after hair
      removal or post-surgery to speed healing.  Apply day and night on
      freshly cleansed skin.

    All formulas are pH-neutral, chemical-free and produced without animal
testing. The Jamieson ProVitamina skincare collection is available in the skin
care or beauty section of retailers across Canada for suggested retail prices
ranging from $12.99 - $19.99.

    About Jamieson Laboratories

    Established in 1922, Jamieson Laboratories is Canada's largest
manufacturer and distributor of advanced natural health care products and a
world-leading innovator in the development of proprietary formulas. All
Jamieson products are produced at the company's state-of-the-art manufacturing
laboratories in Windsor, Ontario. Jamieson products are exported to more than
50 countries including the United States, China, Japan, Hong Kong, Korea and
Singapore. For more information, visit www.jamiesonvitamins.com or call

    (1) Gaspar, L.R., Camargo Jr, F.B., Gianeti, M.D., Campos, B.G.M.,
        Evaluation of dermatological effects of cosmetic formulations
        containing Saccharomyces cerevisiae extract and vitamins, Food and
        Chemical Toxicology (2008), doi: 10.1016/j.fct.2008.08.028

For further information:

For further information: Or to schedule an interview: Amel Elimam,
Massy-Forget Public Relations, (514) 842-2488, ext. 23, aelimam@mfrp.com;
Brigitte Cote, Jamieson Laboratories, (416) 960-0052, bcote@jamiesonlabs.com

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