Jamieson Laboratories Announces 360 Pure

    Safety, Purity and Quality-Control Benchmarks Raised for Vitamin Products

    TORONTO, Oct. 29 /CNW/ - Jamieson Laboratories, Canada's most trusted and
respected manufacturer of advanced health products, today unveiled 360 Pure -
the company's commitment to product quality, safety and purity. The
ground-breaking protocol represents the most comprehensive quality-assurance
program in Canada's nutritional-supplements industry and reinforces Jamieson's
85-year leadership as Canada's number-one vitamin company.
    "Jamieson Laboratories has always led the way in innovation and
excellence with its premium products," said Vic Neufeld, President and CEO,
Jamieson Laboratories. "The proprietary 360 Pure promise reinforces the
company's goal to provide consumers with the best vitamin and mineral formulas
they can buy, which is why we are Canada's most trusted brand. 360 Pure is
more relevant today than ever before."
    The 360 Pure seal of assurance brings Jamieson's long-standing commitment
to safety, potency and purity - consumers' three key concerns - into the
public domain. To achieve this elevated level of excellence, each Jamieson
product undergoes a minimum of 360 individual quality-control steps that begin
with raw materials. "We select ingredients as much for what they contain as
for what they don't - where and how they are grown, harvested and processed.
Jamieson uses only the highest-calibre materials of clearly defined origin,
supported by full documentation," says Gary Leong, Jamieson Laboratories' Vice
President, Scientific & Technical Affairs.
    Within the 360 Pure chain of custody, Jamieson conducts numerous impurity
tests and maintains exacting production standards at its state-of-the-art
facility, safeguarding the purity and potency of every formulation. "The 360
Pure promise includes hundreds of protocols. Not only are we vigilant about
the steps we take internally," Leong adds, "but Jamieson now extends these
standards to all our suppliers and partners."
    360 Pure helps raise the bar for the industry and will benefit consumers
everywhere. "Today's consumers are faced with unprecedented choice in the
nutritional supplement category and it's important for consumers to select
products from companies and sources they know and trust," said Judy Blatman,
Senior Vice President of Communications, the Council for Responsible
Nutrition. "Jamieson's 360 Pure demonstrates the company's assurance to
produce high-quality products and underscores its commitment to consumers."

    360 Pure quality assurance protocols include:

    The finest raw materials

    Jamieson's comprehensive selection process ensures that only the purest
materials from the world's finest resources are used in each formulation.

    Absolute clinical purity - guaranteed

    All raw materials are tested, tracked, checked and monitored through a
rigorous chain of custody. Representative samples are screened for impurities
- heavy metals, pesticides, solvents and microbiological contaminants, to name
a few - before being certified for use.

    Consistent, active potency

    Jamieson analyses ingredients for uniformity and nutritional
bioavailability. Technicians protect product potency by using alcohol- and
solvent-free extraction and dry-compression tableting procedures, all of which
prevent dilution and contamination.

    Smart manufacturing

    During manufacturing, airflow controls prevent cross-contamination.
Equipment scales, mixers, tableting machines, coating equipment and analytical
devices receive rigorous cleaning. Routine calibration and diagnostic tests
ensure the precision of manufacturing equipment. Small, carefully controlled
manufacturing batches ensure the freshest formulations on the market.

    About the Council for Responsible Nutrition

    Based in Washington, D.C. and founded in 1973, the Council for
Responsible Nutrition (CRN) is the leading trade association in the U.S.
representing dietary supplement industry ingredient suppliers and
manufacturers. CRN members adhere to a code of ethics and manufacture dietary
supplements to high quality standards under good manufacturing practices.

    About Jamieson Laboratories

    Established in 1922, Jamieson Laboratories is Canada's largest
manufacturer and distributor of advanced natural health care products and a
world-leading innovator in the development of proprietary formulas. All
Jamieson products are produced at the company's state-of-the-art manufacturing
laboratories in Windsor, Ontario. Jamieson products are exported to more than
50 countries including the United States, China, Japan, Hong Kong, Korea and
Singapore. For more information, visit www.jamiesonvitamins.com or call

For further information:

For further information: or to schedule an interview: Rob McEwan, Argyle
Communications, (416) 968-7311, ext. 242, rmcewan@argylecommunications.com;
Brigitte Cote, Jamieson Laboratories, (416) 960-0052, bcote@jamiesonlabs.com

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