James Allen Launches Video Contest Promoting 3K Diamond Giveaway

    Online diamond retailer JamesAllen.com has rolled out the first of several
    video based contests to be held over the next twelve months.

    NEW YORK, Dec. 5 /CNW/ -- JamesAllen.com, the online diamond retailer,
has announced the first in its series of video based contests to be held over
the next twelve months. The Best Video Proposal contest invites participants
to submit a video explaining or showing their marriage proposal idea. The
winner of this contest will collect a diamond engagement ring valued at
    *(PHOTO 72dpi: Send2Press.com/mediaboom/07-1205-JAllen_72dpi.jpg)
    *(Photo Caption: Screen shot from video.)
    Quoting marketing director Raz Barr, "We're looking for funny, memorable,
or surprising proposal ideas to be submitted for our consideration. We plan on
reviewing every video and choosing a winner from among the entries. The winner
will receive a $3,000 diamond engagement ring as their prize. In addition,
we'll post the winning video on our site and make it available for worldwide
    Contest details are published on the James Allen website
(http://www.jamesallen.com/videos/) alongside a sample video demonstrating one
of the worst ways to propose marriage and inviting viewers to suggest
alternatives. The video was honored by YouTube as being one of the most
watched videos on the day it was initially launched.
    JamesAllen.com pioneered 3D video technology to showcase their selection
of diamond engagement rings and other diamond jewelry. The company considers
the video contest to be an appropriate fit with the way that visual acuity is
made available for their customers.
    JamesAllen.com has recently extended its diamond photography exclusivity
agreement for a period of additional 3 years. "This will help us maintain the
advantage of being the only website to offer our customers the ability to see
photographs of the actual diamond they are considering buying," said Raz Barr,
Marketing director at JamesAllen.com.
    The online diamond retailer was founded in 1998 as a means to offer
customers the world's most beautiful engagement designs, coupled with the
highest quality diamonds at an extraordinary value, and make it all available
online. In addition to its wide selection of diamond engagement rings, James
Allen sells wedding and anniversary rings, diamond pendants, pearl jewelry,
sterling silver jewelry, and a large selection of gift jewelry items.
    For more information, visit http://www.JamesAllen.com, or contact
press@jamesallen.com or 866-525-8661.
    View example video at: http://www.youtube.com/weddingproposals or:
    This release was issued on behalf of the above organization by
Send2Press(R), a unit of Neotrope(R). http://www.Send2Press.com

For further information:

For further information: Raz Barr of JamesAllen.com, +1-866-525-8661 Web
Site: http://www.JamesAllen.com

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