The Wyndham Estate Executive Wine School provides business students with
insight on how to manage business meals
MONTREAL, CALGARY, VANCOUVER, Feb. 7 /CNW/ - Business executives know how
to work the boardroom, and putter their way around a golf course, but do they
know their way around a wine menu for that all-important business meal?
This week, Tony Hooper, Winemaker, Wyndham Estate will be speaking with
business students at four Canadian universities - Université du Québec à
Montréal School of management (UQAM), Université de Montréal Business School
(HEC), Haskayne School of Business at the University of Calgary, and Sauder
School of Business at the University of British Columbia - about the business
of wine and the role of wine in business.
Students will take part in a briefing on the success of the Australian
wine business, a tutored wine etiquette and tasting, and receive a copy of
The Wyndham Estate Executive Wine Guide, a how-to booklet on managing business
meals, including how to order wine.
"A business meal is a powerful business tool. How you order your wine and
what wine you order are critical for success," says Tony Hooper, Winemaker,
Wyndham Estate. "Ordering the wrong wine is like pouring ketchup on your
entrée. The Wyndham Estate Executive Wine School gives business students the
skills they need to successfully navigate a business meal and feel more
comfortable ordering wine."
The Wyndham Estate Executive Wine Guide provides tips for business people
hosting business meals, including:
- Arrive 15 minutes ahead of your reservation so you can review the
wine list in advance and, if possible, speak to the sommelier about
- Select a restaurant where tables are a discreet distance apart so
confidential information remains confidential;
- Lean on the expertise of the restaurant's sommelier or your waiter to
- Don't overspend on wine. It risks looking extravagant - or like an
- The purpose of the wine tasting is to confirm that the wine is not
spoiled. Not to determine whether you like the wine you selected;
- Don't bother sniffing the cork. The best way to test that a wine is
not spoiled is by tasting it;
- Before tasting the wine, swirl it in the glass momentarily to
increase its contact with the air and to open up the flavour;
- If there are just two of you at the meal, try to sit at right angles
rather than across from each other;
- Don't launch into business talk right away. Take advantage of the
social setting to get to know your guest better. You can gain
insights that will be helpful in your business dealings, plus create
a greater rapport;
- Business lunches should last about an hour-and-a-half.
The Wyndham Estate Executive Wine School is being held at the following
locations on these dates and times:
February 7, 2008
Université du Québec à Montréal School of management (UQAM)
5:00 - 6:00 p.m.
315, rue Ste-Catherine E, Montreal
February 8, 2008
HEC Montreal Business School (HEC)
6:00 - 7:00 p.m.
3000, Côte-Sainte-Catherine street, Montreal
February 11, 2008
Haskayne School of Business, University of Calgary
5:00 - 6:00 p.m.
Oak Room, Scurfield Hall
2500 University Drive NW, Calgary
February 12, 2008
Sauder School of Business, University of British Columbia
6:00 - 7:00 p.m.
Room C180 UBC Robson Square
800 Robson St., Vancouver
About Wyndham Estate
Many imported New World wines, such as Australian wines, are experiencing
strong growth. Over the last several years, Australian wine has been one of
the fastest growing categories in the world. They rank 4th in Canada with
+5.6 per cent growth and 13.37%per cent market share.
Wyndham Estate winery is recognized as the founder of Australian Shiraz
after planting Australia's first commercial Shiraz vineyard in 1830. Today,
48 per cent of global red wine volume is Shiraz. BIN 555, Wyndham Estate's
flagship brand, is now the No. 1 bottled Shiraz sold in Australia and is
quickly gaining popularity in Canada. Out of 3,500 wines from 30 countries,
Wyndham Estate 2004 BIN 555 recently won the Grand VINITALY award at the 2007
Vinitaly Wine Competition. Vinitaly is regarded as one of the world's largest
and most selective international wine competitions.
For further information:
For further information: or to arrange an interview with Tony Hooper,
please contact: Don Blair or Olivia Yu, Environics Communications,
firstname.lastname@example.org or email@example.com, (416) 969-2726 or (416)