It's Not Just Golf Anymore: The Business of Wine Etiquette - Winemaker to Visit Business Students

    The Wyndham Estate Executive Wine School provides business students with
    insight on how to manage business meals

    TORONTO, Sept. 13 /CNW/ - Business executives know how to work the
boardroom, and putter their way around a golf course, but do they know their
way around a wine menu for that all-important business meal?
    Next week, Tony Hooper, Winemaker, Wyndham Estate will be speaking with
business students at four Canadian universities - the University of Toronto,
the University of Ottawa, McGill University and Concordia University - about
the business of wine and the role of wine in business.
    Students will take part in a tutored wine tasting, be briefed on the
success of the Australian wine business, and receive a copy of The Wyndham
Estate Executive Wine Guide, a how-to booklet on managing business meals,
including how to order wine.
    "A business meal is a powerful business tool. How you order your wine and
what wine you order are critical for success," says Mr. Hooper, Winemaker,
Wyndham Estate. "Ordering the wrong wine is like pouring ketchup on your
entrée. The Wyndham Estate Executive Wine School gives business students the
skills they need to successfully navigate a business meal and feel more
comfortable ordering wine."

    The Wyndham Estate Executive Wine Guide provides tips for business people
hosting business meals, including:

    -   Arrive 15 minutes ahead of your reservation so you can review the
        wine list in advance and, if possible, speaker to the sommelier about
        recommended wines;
    -   Select a restaurant where tables are a discreet distance apart so
        confidential information remains confidential;
    -   Lean on the expertise of the restaurant's sommelier or your waiter to
        recommend wines;
    -   Don't overspend on wine. It risks looking extravagant - or like an
    -   The purpose of the wine tasting is to confirm that the wine is not
        spoiled. Not to determine whether you like the wine you selected;
    -   Don't bother sniffing the cork. The best way to test that a wine is
        not spoiled is by tasting it;
    -   Before tasting the wine, swirl it in the glass momentarily to
        increase its contact with the air and to open up the flavour;
    -   If there are just two of you at the meal, try to sit at right angles
        rather than across from each other;
    -   Don't launch into business talk right away. Take advantage of the
        social setting to get to know your guest better. You can gain
        insights that will be helpful in your business dealings, plus create
        a greater rapport;
    -   Business lunches should last about an hour-and-a-half.

    The Wyndham Executive Wine School is being held at the following
    locations on these dates and times:

    September 17, 2007

    -   University of Toronto. L'Espresso Bar Mercurio, 321 Bloor Street
        West, 5:30 - 6:30 p.m.

    September 18, 2007

    -   University of Ottawa, 55 Laurier Avenue East, Rooms 4120 and 4170
        (4th floor), 5:00 - 6:00 p.m.

    September 19, 2007

    -   McGill University, 1001 Sherbrooke Street West, Room 601, Executive
        lounge 6th floor, Bronfman Building, 6:00 - 7:00 p.m.

    September 20, 2007

    -   Concordia University, 1550 de Maisonneuve West, EMBA facility, GM
        407, 6:30 - 7:30 p.m.

    About Wyndham Estates

    Many imported New World Wines, such as Australian wines, are experiencing
strong growth. Over the last several years, Australian Wine has been one of
the fastest growing categories in the world. They rank 4th in Canada with +7
per cent growth and 13.4 per cent market share.
    Wyndham Estates winery is recognized as the founder of Australian Shiraz
after planting Australia's first commercial Shiraz vineyard in 1830. Today, 48
per cent of global red wine volume is Shiraz. BIN 555, Wyndham Estates
flagship brand, is now the No. 1 bottled Shiraz sold in Australia and is
quickly gaining popularity in Canada. Out of 3,500 wines from 30 countries,
Wyndham Estates 2004 BIN 555 recently won the Grand VINITALY award at the 2007
Vinitaly Wine Competition. Vinitaly is regarded as one of the world's largest
and most selective international wine competitions.

For further information:

For further information: or to arrange an interview with Tony Hooper,
please contact Nancy Evans or Olivia Yu, Environics Communications,,, (416) 969-2704, (416) 969-2718

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