It's Canada Day and there's another reason to celebrate as Toyota Canada Inc. reduces suggested retail prices on 11 Toyota and Lexus models

    TORONTO, July 1 /CNW/ - It's Canada Day - the nation's birthday - and
Canadian consumers looking to celebrate behind the wheel of a new vehicle can
take advantage of newly-announced, lower manufacturer's suggested retail
prices (MSRP) on 11 popular Toyota and Lexus models. The adjustments range
from $1,350 to $7,900, depending on model(*), and apply regardless of whether
Canadians purchase, lease or finance their vehicle.
    Canada is recognized the world over for its natural splendour and it's a
point of pride for all Canadians. Concern for that environment is increasingly
important to Canadians when they make purchasing decisions, and drivers are
turning to Toyota and Lexus in ever-growing numbers to help them make an
environmentally responsible choice. "Toyota and Lexus are pleased to offer the
country's largest selection of vehicles driven by powerful, clean and
efficient hybrid technology," noted Stephen Beatty, Managing Director at
Toyota Canada Inc. "Today we are reducing the MSRP on the Toyota Prius, all
Lexus hybrid models, and many other models that earn high marks for fuel
efficiency and emissions performance, making it easier for Canadians to meet
their transportation needs in a fuel-friendly, environmentally sensitive
    "It's never been a better time for Canadian drivers to join those who
have already turned to Toyota or Lexus vehicles for safety and quality, and to
reduce their environmental footprint," Mr. Beatty pointed out. "Earlier this
year, we became the first full-line Canadian automobile company to offer mass
reductions on suggested retail prices. Now, with additional MSRP reductions on
a further range of vehicles in our line-up, we are making a new Toyota or
Lexus an even better value, and helping Canadian drivers find the right
vehicle, at the right time and for the right price, based on their individual

    (*) A detailed list of vehicle models and MSRP reductions follows.

    Toyota Canada lowers MSRP on 11 Toyota and Lexus models
    MSRP reductions range from $1,350 to $7,900, depending on model and
package. "Old" and "New" refer to previously announced starting MSRPs and the
new starting MSRPs on base models.

    Model          equals Old MSRP      equals New MSRP      equals Reduction
    08 Prius
     (hybrid)      equals $29,500       equals $27,600       equals $1,900
    08 RAV4        equals $27,400       equals $26,050       equals $1,350
    08 Highlander  equals $36,900       equals $34,900       equals $2,000

    08 GS series   equals $52,900       equals $51,000       equals $1,900
    08 GS 450h
     (hybrid)      equals $71,100       equals $69,200       equals $1,900
    08 LS series   equals $85,800       equals $80,100       equals $5,700
    08 LS 600h L
     (hybrid)     equals $125,400      equals $119,400       equals $6,000
    08 SC series   equals $86,100       equals $78,200       equals $7,900
    09 RX series   equals $44,350       equals $42,950       equals $1,400
    08 RX 400h
     (hybrid)      equals $55,050       equals $53,650       equals $1,400
    08 GX series   equals $68,500       equals $65,800       equals $2,700

For further information:

For further information: Sandy Di Felice, Director, External Affairs,
Toyota Canada Inc., (416) 453-6505,

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