It's a Lot of Hype - but Canadians Secretly Like V-Day

    TORONTO, Feb. 12 /CNW/ - When it comes to Valentine's Day, although
81 per cent of Canadians say the whole thing is just a lot of hype, 56 per
cent admit they'll secretly be blue if their partner doesn't put in a little
extra effort on February 14th.
    So says a new 2008 Ipsos-Reid survey of 1,792 Canadians aged 30 and up,
commissioned by Pfizer Canada, the manufacturer of VIAGRA(R).
    One surprising highlight? Cupid's bow may need a little tune-up since
only 11 per cent of Canadians over 30 expect to get lucky on the big night.
While 31 per cent said they probably will have sex, the majority (58 per cent)
predict they probably or definitely won't have sex on February 14th.
    In addition to sex and chocolate, the survey shows that the majority of
Canadians are secretly yearning for:

                                                        Men      Women

    -   Celebration at home with a special dinner       27%      21%
    -   Romantic dinner or date                         19%      25%
    -   Seduction                                       19%       6%
    -   Romantic or sexy weekend away                   11%       9%
    -   Flowers or chocolates                            2%      12%
    -   Poem or love note                                3%       6%

    -   85 per cent of men would rather have sex than chocolate on
        Valentine's Day
    -   52 per cent of women would prefer chocolate over sex on Valentine's

    About the V-Day Survey
    The survey was conducted from January 25th to January 28th, 2008 through
an online consumer panel of 1,792 respondents (949 males and 843 females) aged
30-55+. The sample was balanced by region according to census data and has an
accuracy rating +/- 2 per cent.

    More Survey Highlights
                                  Will definitely           Will probably
                                         have sex                have sex

    - National Average                         11%                     31%
    - British Columbia                         13%                     23%
    - Alberta                                  12%                     22%
    - Saskatchewan/Manitoba                     8%                     31%
    - Ontario                                  12%                     28%
    - Quebec                                   10%                     42%
    - Atlantic                                 15%                     35%

    About Pfizer
    Pfizer Canada Inc. is the Canadian operation of Pfizer Inc, the world's
leading pharmaceutical company. Pfizer discovers, develops, manufactures and
markets prescription medicines for humans and animals. At Pfizer, we're
working for a healthier world. For more information, visit

    (R) Pfizer Products Inc., owner/Pfizer Canada Inc., licensee

For further information:

For further information: David Weinstein, Catherine Héroux or Debra
Quinn at Strategic Objectives, Tel: (416) 366-7735, Toll Free: 1-866-366-7733,
Fax: (416) 366-2295, E:; Christina Antoniou,
Corporate Communications, Pfizer Canada Inc., Tel: (514) 695-0500, E:

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