Israel's Largest Telecommunication Service Provider Reaps Benefits of Smartcool's Energy Reduction Technology

    "Smartcool Communicates Energy Reduction into Cost Savings"

    VANCOUVER, Sept. 4 /CNW/ - Smartcool Systems Inc. (TSXV: SSC), is pleased
to report that the Company's subsidiary, Smartcool Systems E.M.E.A. Ltd. has
received a purchase order from their sub-distributor, Smartcool Systems
(Israel) Ltd., regarding Bezeq The Israel Telecommunication Corp. Limited and
the installation of the Energy Savings Module (ESM(TM)) in its facility in Tel
Aviv. The order was received upon successful completion of an evaluation
period where the ESM(TM) technology was installed onto the main chiller plant
for the facility. The test showed energy savings (kWh) of 21% compared to
existing power usage and reflects a 23 month payback for the installation of
the equipment at current rates.
    Smartcool E.M.E.A. and Smartcool (Israel) will now be working with Bezeq
in order to formulate a roll-out plan to install Smartcool's energy reduction
technology throughout their other facilities.
    "We are very pleased with the success that Smartcool E.M.E.A. has
achieved with Bezeq," states George Burnes, President and CEO of Smartcool
Systems. "Israel generates its electricity from petroleum products and with
the increase in commodity prices, commercial electricity rates have raised by
8.54% so far this year. Power costs are very significant in the
telecommunication industry and air conditioning formulates a very large piece
of those costs. Smartcool is working within this industry in other areas of
Europe and North America and are experiencing similar levels of energy
savings. We see the telecommunications industry as a major benefactor from our
technology and Smartcool looks to see significant revenue growth from this

    About Bezeq

    Established in 1984, Bezeq is Israel's largest telecommunications service
provider. The Company is leading Israel into the new era of communications
based on the most advanced technologies and services. Bezeq and its
subsidiaries offer the full range of telecommunication services including
domestic, international and cellular phone services; broadband Internet and
other data communications services; multi-channel television; leased lines,
and corporate networks.
    The recently released first quarter report for the period ending
March 31, 2008 indicates Bezeq Group revenues for the quarter to be New
Israeli Shekels (NIS) 3,100 million (US$899,331,700 approx.) and pre-tax
earnings of NIS1,093 million (US$317,086,951 approx.).
    Bezeq's shares are quoted on the Tel Aviv Stock Exchange under the symbol
BEZQ. For more information please visit

    About Smartcool - "A Clean-Tech Company Specializing in Energy Cost
    Reduction Technologies"

    Smartcool Systems Inc. is an advanced energy savings solutions company
specializing in energy and cost reduction technologies for commercial,
industrial and retail businesses. The company's wholly owned subsidiary,
Smartcool International Inc., is the owner, developer, manufacturer and
worldwide distributor of the Energy Saving Module (ESM(TM)) and the ESM
ECO(3)(TM). These green technology products reduce the electricity consumption
(kWh) and maximum demand (KW) of air conditioning and refrigeration
compressors through enhanced system performance. Rather than replacing
existing equipment, Smartcool's products work in conjunction with existing
HVAC controls in order to ensure that compressors work at maximum efficiency,
while maintaining preset temperature levels and without causing over-cycling.
    Rising global energy demand is resulting in significant increases in
energy prices. Environmental concerns are causing both government and industry
to re-examine the way they do business. Smartcool provides companies around
the world with solutions to address the growing pressure to reduce energy
costs, increase profits and reduce green house gas emissions. For more
information, please visit

    The TSX Venture Exchange has neither approved nor disapproved the
    contents of this press release.

    %SEDAR: 00015981E

For further information:

For further information: Allan Thompson, (604) 669-1388 or
1-888-669-1388 or

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