STELLARTON, NS, April 19 /CNW/ - The popular gas savings program between Irving Oil and Sobeys is back. Beginning Wednesday, April 20, customers can once again earn cents off per-litre coupons at all 82 Sobeys locations in Atlantic Canada.

The new program will run until July 3 and coupons can be redeemed at participating Irving or Fast Fuel locations throughout Atlantic Canada until July 17.

"Now that we can finally start putting the winter behind us, we're thrilled to welcome warmer weather with another round of our savings program with Sobeys," said Irving spokesperson, Liza Dube.

With a minimum $50 grocery purchase, Sobeys shoppers will automatically receive a paper coupon for per-litre fuel savings. With a grocery purchase of $250 or more, customers will receive a coupon for 9 cents off per litre. Coupons can be redeemed individually or be combined to increase the savings when filling up at Irving.

After a three-week hiatus in the program, Irving and Sobeys are pleased to bring it back just in time for spring.

"With spring here and people driving more, customers are telling us a gas savings program is more important than ever," said Dave MacNeil, Director of Marketing, Sobeys Atlantic. "The re-launch of the program is one more way that Sobeys delivers 'Great Prices PLUS' the best food shopping experience in Atlantic Canada."

About Sobeys Inc.
Sobeys Inc. is a leading national grocery retailer and food distributor headquartered in Stellarton, Nova Scotia. A wholly-owned subsidiary of Empire Company Limited (TSX:EMP.A), Sobeys owns or franchises more than 1,300 stores in all 10 provinces under retail banners that include Sobeys, IGA, Foodland, Price Chopper and Thrifty Foods, as well as  Lawtons Drug Stores. Sobeys Inc. is committed to providing the most worthwhile experience for its customers, employees, franchisees, suppliers and shareholders. More information on Sobeys Inc. can be found at

About Irving Oil
Irving Oil was founded in 1924 and is a privately owned regional refining and marketing company. Irving Oil operates Canada's largest refinery, in Saint John, N.B., and has over 800 fueling locations in New England and Eastern Canada. In 2003, Irving Oil became the first oil company to receive a U.S. Environmental Protection Agency Clean Air Excellence Award, for its clean gasoline. For more information about Irving Oil, visit

SOURCE Sobeys Atlantic

For further information:


Liza Dube     
Public Relations & Community Affairs 
Irving Oil Marketing, Inc.   
Cynthia Thompson
Communications & Corporate Affairs
Sobeys Atlantic
902.752.8371 ext. 8455

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