Ira Carlin Advisor to Eloda

    MONTREAL and NEW YORK, June 3 /CNW/ -- Eloda Corporation (TSX-V: ELA) is
pleased to announce that Ira Carlin will act as a Senior Advisor to the Board
and to the management of the company. Mr. Carlin is a recognized industry
leader on the subject of new and emerging technologies in marketing,
advertising and media.
    Mr. Carlin brings to Eloda 36 years of top-level media and new media
management as well as strategic thinking for some of the world's largest
advertising agencies and their clients. "I am honored to know that Eloda will
benefit from the knowledge and experience Ira can bring to the company. His
impressive understanding of the media industry and its challenges is of
tremendous value to us in the present phase of commercialization of our
product," said FranC'ois Rainville, President and CEO of Eloda.
    Mr. Carlin was, most recently, Chairman-International of MAGNA Global
Worldwide, one of the world's largest media services firms. MAGNA works on
behalf of the Interpublic Group's media specialists, including Universal
McCann, Initiative Media, and other IPG media shops around the world. MAGNA
Global negotiates media around the world on behalf of aggregated clients from
these agencies. Earlier Mr. Carlin was Chairman and CEO of Universal McCann
and EVP/Worldwide Media Director of the $15 billion media arm of McCann-
Erickson Worldwide, a leading multinational advertising agency network
spanning over 130 countries around the world, prior to the establishment of
UM. He was also Chairman of Thunderhouse, IPG's first effort in Global online
advertising and media operations. Mr. Carlin was a primary architect of
McCann-Erickson's 1987 sponsorship of the MIT Media Lab, and served as a
member of the Lab's News in the Future executive committee during the '90's.
    Mr. Carlin has served as a member of the Board of Directors of Mediaplex
and Valueclick, and is currently serving on the Board of The Knot, where he
chairs the compensation committee for this NASDAQ listed company that is the
premier wedding life stage media company.
    About Eloda Corporation
    Eloda Corporation (TSX-V: ELA) is a third party provider of a suite of
innovative, effective and user-friendly measurement and validation tools for
the advertising industry.  The company is headquartered in Montreal, with an
office in New York City. For more information, visit
    The TSX Venture Exchange does not accept responsibility for the adequacy
or accuracy of this release.

For further information:

For further information: Christiane Allaire, Ext. 203, or Sonia Ferland,
 Ext. 223, both of Eloda Corporation, 1-866-303-1513, Web Site:

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