IPICO Sports Launches New Sports Tracking and Timing Solution

    System benefits participants, coaches, spectators and more

    PEORIA, Ill., March 8 /CNW/ -- IPICO Sports has launched a new turnkey
tracking and timing solution for use in the global sports industry that is
more accurate, more reliable, less expensive and easier to use than other
systems currently used to collect data during active sports events.
    (Logo:  http://www.newscom.com/cgi-bin/prnh/20070308/CGTH021 )
    IPICO Sports uses technology developed by IPICO Inc., a world-leading
Radio Frequency Identification (RFID) solution supplier. The hardware offers
performance advantages over alternative technologies when dealing with the
challenging environments inherent in active sports events.
    The people behind IPICO Sports have taken this proven technology a step
further--using their decades of sports management knowledge to provide a
turnkey solution. They create customized software that manages the data, and
then instantly communicates it to spectators, the media, participants and
    The technology has been successfully introduced to the industry in a
variety of sporting events, most recently providing timing and information
management services to the U.S.A. National Cross Country Championships and
World Cross Country Team Trials on Feb. 10, 2007, in Boulder, Colo.
    "It was terrific," said global running aficionado Brendan Reilly. "We
were getting instant updates and information, which kept the spectators
engaged. The steady stream of split times and time gaps among the leading
runners in each of the races helped boost the excitement."
    The new technology is significantly less expensive than competitive
solutions. "This system costs a third of what sporting events are used to
paying," says CEO Mark Herbst. "Race directors can provide splits at every
mile for what they were paying to track one or two splits per race."
    The technology is designed for cycling, running, swimming, Nordic and
other events--including multi-stage and multi-sport races. IPICO Sports also
plans to penetrate unserved markets at the sports club and scholastic levels,
addressing fitness and performance enhancement and wellness enterprise

    About IPICO Sports
    Peoria, Ill.-based IPICO Sports combines years of sports management
experience with innovative technologies to help sport and event providers
improve the level of services they offer to athletes, spectators, the media,
commentators and other participants. We use the latest Radio Frequency
Identification (RFID) technology in conjunction with information management
and communication tools to design custom solutions that capture, manage and
distribute results in the active sports, wellness and recreation markets.
Visit us at http://www.ipicosports.com.

For further information:

For further information: Philip Lockwood, IPICO Sports, +1-309-672-6442,
 plockwood@ipicosports.com Web Site: http://www.ipicosports.com

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