IPICO receives order to supply tags for South Africa vehicle number plates

    Breakthrough into vehicle registration market for IPICO's IP-X RFID

    BURLINGTON, ON, Jan. 14 /CNW/ - IPICO Inc. (TSX-V:RFD) and its South
African BEE partner IPICO Africa (Pty) Ltd announce they have received an
initial order for 600,000 UHF RFID tags for vehicle registration number plates
to be deployed in Gauteng Province, South Africa. The order marks a
significant breakthrough into the global transportation industry, one of the
most important markets for IPICO's passive UHF RFID tags and readers, which
can be used to identify vehicles, vehicle license discs and number plates.
    "Winning this order confirms that the market for passive RFID in
government controlled transportation applications has finally taken off," said
Gordon Westwater, President of IPICO Inc. "Now we're able to start rolling out
the same IP-X based EVI solution we're using for Gauteng Province as a
powerful contender in the global transportation sector."
    IPICO expects the Gauteng Department of Public Transport, Roads & Works,
will eventually deliver a complete system for the authentication of all
Gauteng vehicle number plates and after this initial three to four month
order, IPICO expects that up to ten million tagged number plates will be
issued during the next two years in this province alone.
    "The South African transportation authorities are serious about the
deployment of RFID to improve safety and security on our roads and they intend
to deploy these systems in time to prepare our country for important events
such as the Soccer World Cup of 2010," said Luther Erasmus, President, IPICO
Innovations in South Africa.
    Passive UHF RFID is already used around the world for applications such
as vehicle access control and electronic vehicle licensing, where it replaces
either active RFID based solutions or proximity card solutions. The primary
benefit of passive UHF RFID technology derives from its low cost and its long
read range, features that can't be matched by previous generations of RFID but
which are essential for many transportation applications. IPICO's passive
technology enables authorities to manage the legal status of vehicles and
vehicle identification systems, by providing visibility of individual vehicles
in dense traffic scenarios and authenticating number plates.

    ABOUT IPICO Inc.: IPICO Inc. is an RFID solution supplier with operations
in Canada, USA, South Africa, Europe, Asia and Australia. IPICO produces smart
labels and tags based on the IP-X communication protocol. IPICO's low
interference readers are designed to meet regulatory requirements in many
major markets, and allow for multi-reader rollout in close proximity. IPICO's
low cost RFID products excel at long read range, fast multi-read
anti-collision and high thru-beam read-speeds of dynamic tag populations.
These products are used to optimize the management of items, people, animals
and processes within the logistic supply chain and other value chains. For
further information, go to www.ipico.com.

    This news release contains certain forward-looking statements pertaining
to future anticipated projected plans, performance and developments, as well
as other statements relating to future operations and results, including,
without limitation, statements as to sales forecasts and required minimum
future revenues. Any statements in this news release that are not statements
of historical fact may be considered to be forward-looking statements. Written
words such as "may", "will", "expect", "believe", "anticipate", "estimate",
"intends", "goal", "objective", "seek", "attempt", "suggest" or variations of
these or similar words, identify forward-looking statements. These statements
by their nature are estimates of future results only. Actual results could
differ materially from those contained in the forward-looking statements and
are based on current expectations that involve substantial risks and
uncertainties, including but not limited to the failure to meet market growth,
order volume, delivery commitment or minimum revenue expectations, political
intervention, and those other risks and uncertainties detailed from time to
time in IPICO's periodic reports filed on SEDAR (www.sedar.com).


    %SEDAR: 00023515E

For further information:

For further information: Gordon Westwater, President, IPICO Inc., Tel:
(905) 631-6310, Email: gordon.westwater@ipico.com; Luther Erasmus, President,
IPICO Innovations, Tel: +27 12-345-9520, Email: luther.erasmus@ipico.com;
Hilary Bassett, MAVERICK for IPICO Inc., Tel: (416) 640-5525 x245, Email:

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