iPhone Culture Takes Couch-Kids Gaming Outdoors

    MELBOURNE, Australia, June 2 /CNW/ - The battle to get kids off the couch
and playing outside just reached a truce. The Hidden Park, an ingenious iPhone
app developed by an Australian studio, takes the fun of playing computer games
    "We wanted to create a gaming environment that gets kids off the couch
and out into the great outdoors, without compromising their enjoyment of
digital entertainment." says James Kane, director of Bulpadok, the studio
behind The Hidden Park.
    To achieve this, iPhone wizardry is seamlessly blended with the natural
wonder of public gardens. The game takes children on a magical journey,
opening up a fantasy world of trolls, fairies and tree genies that children
can photograph, play with, and interact with on a level never seen before. The
children must follow a GPS map of the park, solve riddles and beat magical
creatures at games in order to save it from being over-run by greedy
developers. Environmental education plays an important role in The Hidden
Park, giving children a creative insight into the importance of preserving the
natural beauty of city parklands.
    The game was an enormous technical challenge. Bulpadok collaborated with
WSP Environmental's (WSP) Online Solutions team, a leading global consultancy
delivering innovative and commercial solutions to environment related business
issues. Among its award winning online portfolio, WSP's iPhone team deliver
products for world's top brands, with top-selling applications featured by
Apple on their App Stores.
    "The Hidden Park isn't just a huge step forward in creating a healthy and
physically active gaming experience for children, it also breaks the
boundaries of conventional iPhone gaming," says John Cameron from WSP's Online
Solutions team. "We programmed the game to track players movements based on a
sophisticated piece of mapping script with LBS (Location Based Services)
waypoints to trigger animations and sequences".
    The GPS functionality of the iPhone means the game has no physical
limitations on where it could be played. "The beauty of The Hidden Park is
that it can be adapted for other parks. We've rolled out the game across nine
cities around the world, including New York, London, Tokyo and Sydney," says
James Kane. "And we are working closely with WSP to release a park builder, so
parents can set up the game in their local park and share it with other
    The game is available on Apple's App Store. For further information
visit: www.thehiddenpark.com/media.

For further information:

For further information: James Kane, Bulpadok, (646) 257-4149; Andrew
Sweatman, WSP Environmental, +61 (0)3 9412 5116

Organization Profile


More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890