IPA Launches Subscription Billing v5.0 - The First Ever "Out-of-Box" Online Storefront for subscription Businesses

    VANCOUVER, June 25 /CNW/ - SaaS industry experts IP Applications (IPA)
announce today the launch of their latest product offering, Subscription
Billing v5.0. The newly released version boasts the first ever "out-of-box"
storefront allowing businesses to quickly and easily launch products and
expand business into the SaaS market place.
    This major release comes less than a year later after the launch of
product V4.0 which delivered Telco and ISP grade subscription billing services
to the SaaS and general online subscription business community. IPA is
currently offering the most advanced subscription billing and payment solution
on the market and remains on the cutting edge with this fifth release.
    "We know from experience that SaaS companies require complete, end-to-end
subscription billing services and are increasingly looking for effective and
easy to launch storefront options to improve online business." explains John
Jacobson, CEO & President of IPA. "Our product provides businesses with an
unprecedented flexibility to model their billing and payments processes
without requiring them to invest in lengthy development and build out costs."
    Subscription Billing v5.0 product highlights include a brand new
management user interface and an expanded API that includes catalog management
and payment engine management. Also included in the "out-of-box" storefront
product are a dynamic product browser and customer self-serve portal.

    Subscription Billing v5.0 now provides:

    Greater Ease of Use - The v5.0 browser based user interface is built on
    Google's GWT and the IPA subscription billing platform API. It improves
    the day to day user experience for administrators of the product
    catalogue and subscription accounts and provides "at-a-glance" critical
    information about subscriber accounts.

    More Power - Expanding on the industry's already most extensive billing
    and payments API, v5.0 exposes a full one third more capability allowing
    programmatic control of the product catalog and direct control of the
    payments engine.

    More Control - v5.0 allows customers to dynamically manage their product
    catalog programmatically, or sync the catalogue with external systems for
    seamless synchronization of sales and back office systems.

    Unique Out-of-Box Concept - v5.0 is characterized by a comprehensive,
    ready to use, purchasing storefront that includes terms and conditions,
    optional service upgrades and optional one-time purchases. Also included
    is a fully functional "out-of-box" subscriber self-serve portal allowing
    subscribers to maintain their own accounts, saving on support costs.

    IDC predicts that by the end of 2009, 76% of organizations will use at
least one SaaS-delivered service. As the subscription business model continues
to see consistent growth and popularity, IPA maintains position as the most
experienced provider available with recognized and established clients
throughout North America. Subscription Billing v5.0 is available immediately
and will be automatically available to all current IPA customers as a part of
their total solution.
    "As the SaaS space grows, we are consistently releasing products that
help our customers function and grow within it. Subscription Billing v5.0
meets the needs of companies looking to monetize SaaS offerings quickly and
easily." states Jacobson. "Although v5.0 is distinguished by 'out-of-box'
capabilities, the product remains highly configurable and flexible. There is
currently nothing on the market that compares."

    About IPA

    For the past 11 years, IP Applications (IPA) has broken ground in the
SaaS billing industry and worked with hundreds of businesses to help maintain
and improve their brand, service levels and business volumes. A deep
skill-base and leadership in billing software sets IPA apart from similar
service providers and attracts established customers North America-wide. IPA's
customers range in size from small regional firms to large household name
companies like AOL Canada, Sprint, Amway and Bell Mobility.
    A pioneer in offering subscription billing from the cloud, IPA
continually sets the standard for capabilities, trust and customer service.
IPA makes it possible for any company to rapidly build, manage and grow their
online subscription business. IPA operates out of Vancouver, BC Canada. IPA -
The most complete, experienced, end-to-end subscription billing and payments
service available from the cloud. Period.
    For more information visit www.ipapplications.com

    High resolution photos and interview opportunities available.

    Neither TSX Venture Exchange nor its Regulation Services Provider (as
    that term is defined in the policies of the TSX Venture Exchange) accepts
    responsibility for the adequacy or accuracy of this release.

For further information:

For further information: Media Contact: Sara-Ann Pereira or Nicole Hall,
Sara Pereira: Marketing & Communications, P: (778) 772-3208, E:
mail@sara-pereira.com or nicole@sara-pereira.com

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