IP Applications Corp. Awarded Software as a Service Enabling Contract

    VANCOUVER, July 4 /CNW/ - IP Applications Corp. (TSX-V: IPX) has signed a
contract to deliver its Software-as-a-Service ("SaaS") enabling services to
Logistica Solutions Inc. ("Logistica") of Anaheim, CA. Logistica is developing
a web-based application ("Ecomstor") slated for release later in 2008 that
provides real-time shipping quotes for online vendors selling products that
are too bulky or heavy for traditional parcel delivery services like Fedex and
    James Louderback, CTO of Logistica said "IP Applications offers a proven
SaaS enablement path to success for our company. After a wide search, it was
refreshing to find a company that can handle all of our billing, marketing and
administrative needs. IP Applications has definitely upped our game. "
    John Jacobson, President and CEO of IP Applications said "Earning
Logistica's business is a major milestone in our entry into the SaaS enabling
market. We've delivered these services for a long time to some very demanding
customers in the online commerce and telecom space, but selling to software
vendors was a new challenge. This contract confirms that we can get results in
this new market."
    IP Applications' SaaS-enabling application is itself a
Software-as-a-Service product that provides comprehensive billing, subscriber
administration marketing, and to SaaS vendors and cloud computing applications
on a pay-as-you-go basis. The Company has extensive experience delivering
these online services to current customers including AOL, Bell Mobility and
Amway among others. Software vendors can implement their SaaS go-to-market
strategy without their product developers writing business logic and marketing
support functions that are critical to business success but not core to the
SaaS product itself.

    About IP Applications

    The Company delivers business process automation, customer care and
hosting for companies in SaaS and cloud computing, telecom, internet services
and electronic commerce markets. Customers can focus on their product
marketing while IP Applications provides critical billing, administrative and
marketing support capabilities.
    More product information is available on its corporate website
(www.IPApplications.com) and on its product-specific websites
(www.SaaSAutomation.com and www.MyHelpDesk.com).

    Forward-Looking Statements

    This press release contains forward-looking information regarding the
Company's entry into a new market. The Company cautions users of this
forward-looking information that actual results or events may vary materially
either favorably or unfavorably from those described due to a number of risks
and uncertainties, including the inability of the Company to accurately
forecast the revenue from new and existing customers, the inability of the
Company's customers to accurately forecast their own need for Company products
and services, changes in the relative value of the US dollar and the Canadian
dollar and the possibility that one or more customers or suppliers might
experience financial difficulties that could affect the Company's ability to
deliver and get paid for its products and services. Please refer to the
Company's management's discussion and analysis ("MD&A") for further discussion
of these and other risks and uncertainties in relation to such forward-looking

    The TSX Venture Exchange does not accept responsibility for the adequacy
    or accuracy of this release.

For further information:

For further information: Richard Topham, CFO, D (604) 630-5657, E

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