Invitation to the Child ID Day on October 14

                      Province-wide prevention campaign
                           CHILD IDENTIFICATION DAY
             - On that occasion, thousands of ID booklets will be
                       distributed throughout Quebec -

    MONTREAL, Oct. 12 /CNW Telbec/ - On Sunday, October 14, more than 150
McDonald's restaurants in Quebec will take part in Child Identification Day
organized by Enfant-Retour Québec, where thousands of children will be
photographed and will fill out or update their ID booklets.
    From 10:00 a.m. to 3:00 p.m., children accompanied by an adult will
receive a free identification booklet and safety tips. The purpose of these
booklets is to help parents and police if a child returns home unusually late
or disappears. They contain all the information needed to help find a lost
    This event is supported by the Royal Canadian Mounted Police, the Sûreté
du Québec, the Montreal police department, the participating municipal police
departments and the Canada Border Services Agency, as well as other government
and local organizations.


    WHEN: Sunday, October 14, 2007
          Spokespersons will be available to answer questions between
          11:00 a.m. and 2:00 p.m.


    MONTREAL:                          QUEBEC:
    McDonald's                         McDonald's
    7275 Saint-Laurent Blvd            8900 Henri-Bourassa Blvd, Charlesbourg
    (between de Castelneau and
    Jean-Talon)                        Contacts:
                                       Stan O'Neill / François Houle
    Contact:                           418-628-3821
    Pina Arcamone
    Enfant-Retour Québec               Michel Gagné
    Cell. : 514-892-2280               Enfant-Retour Québec
                                       Cell : 514-867-9091

    ABITIBI:                           OUTAOUAIS:
    McDonald's                         McDonald's
    12, 1st Avenue, Amos               515, St-Joseph Blvd, Gatineau

    Contact :                          Contact :
    Isabelle Leblanc                   Karine Mongeon
    819-727-9441                        819-770-2296

    EASTERN TOWNSHIPS:                 MAURICIE:
    McDonald's                         McDonald's
    3065, King Street West,            4585, Gene H. Kruger Blvd,
    Sherbrooke                         Trois-Rivières

    Contact:                           Contacts:
    Mario Iannuzzi                     Johanne Grenon
    819-820-4155                       819-380-4968

                                       Stéfanny Royer & Nancy Duncan
                                       Enfant-Retour Québec
                                       Cell : 514-591-5530

    BAS ST-LAURENT:                    SAGUENAY LAC ST-JEAN:
    Restaurant McDonald's              McDonald's
    395, St-Germain Blvd West,         850, Du Pont sud, Alma

    Contact:                           Contact:
    Guy Guérette                       Sébastien Gauthier
    418-566-9268                       418-662-6535

For further information:

For further information: for Quebec: Pina Arcamone, Enfant-Retour
Québec, Cell: (514) 892-2280; Mylène Racine, Cell: (514) 234-3180

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McDonald's Restaurants of Canada Limited

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