Invitation - Launch of Centraide campaign 2007 - Over 10,000 people are expected to participate in Centraide's March of 1,000 Umbrellas through downtown Montreal

    MONTREAL, Sept. 26 /CNW Telbec/ - The co-chairs of Centraide of Greater
Montreal's 2007 campaign, Norman M. Steinberg, Co-Chair of Ogilvy Renault LLP,
and Thierry Vandal, President and CEO of Hydro-Québec, as well as
Michèle Thibodeau-DeGuire, President and Executive Director of Centraide of
Greater Montreal, cordially invite the press to Centraide's March of
1,000 Umbrellas, which will mark the launch of Campaign 2007.
    Over 10,000 people -- donors, volunteers, company employees, business
leaders, and representatives of the community-based agencies, the public
sector and the trade unions -- will march as one, holding up their umbrellas,
to demonstrate their solidarity with the 360 agencies and projects supported
by Centraide. Together, these community resources help over half a million of
our most vulnerable fellow citizens and make up the largest caring network in
    The many arts and sports personalities participating in the march will
include hockey legends Guy Lafleur and Réjean Houle, actress Danièle Lorain,
spokesperson for La Maison Marguerite, an agency that promotes the social
reintegration of needy women, arts columnist Francine Grimaldi, spokesperson
for the Regroupement des Magasins-Partage de l'île de Montréal, and singer
Audrey de Montigny.

    Date:       Monday, October 1st, 2007

    Activities: - Centraide's March of 1,000 Umbrellas, followed by the
                  announcement of the goal of Centraide Campaign 2007
               (last year's campaign raised $51.5 million)



    11:30 a.m. Participants assemble on McGill College Avenue (corner of
               Ste.Catherine Street). Arts and sports personalities and
               business leaders join the ranks of community agency
               representatives, volunteers and donors. The team from Energie
               Cardio will warm up participants for the march.
    11:45 a.m. Brief interviews with Centraide President and Executive
               Director Michèle Thibodeau-DeGuire and participating
               personalities (a media tent will be set up on the north side
               of the corner of Ste. Catherine Street and McGill College
    12:00 noon The march begins, led by Kumpa'nia, with animation by street
               entertainers and mascots.
    12:20 p.m. Arrival at Complexe Desjardins and announcement of the goal of
               Centraide Campaign 2007 (photo opportunities)
    1:00 p.m.  End of the event: Individual interviews with the campaign

    PHOTO PLATFORMS: Two raised Hydro-Québec platforms will be installed on
Ste. Catherine Street (one at the corner of Jeanne-Mance, the other between
Union and University, opposite Christ Church Anglican Cathedral), for
photographers and camera operators wishing to take overhead shots of the

For further information:

For further information: Annick Gagnon, (514) 288-1261, ext. 242, The
day of the event: Cell phone: (514) 705-7350

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