Introducing Samba Days, Gifts of Extraordinary Experiences

    Flowers, neckties and gift cards. Your days are numbered.

    TORONTO, Jan. 28 /CNW/ - Imagine being able to connect with family,
friends and colleagues to celebrate life's moments by giving and sharing
unique and memorable gift experiences. Introducing Samba Days, one of the most
innovative gift giving concepts ever launched in Canada. Now imagine being
able to give a helicopter flying lesson to an adventure enthusiast, a glass
blowing lesson to an art lover, or head-to-toe pampering to a special someone
or share these experiences with friends.
    Samba Days ( offers a wide variety of themed activity
boxes each containing several experiences. Gift-givers simply pick a theme and
recipients choose an activity offered within the package. Each theme is
uniquely customized for men, women, couples and groups. Gift experiences

    -   Action and Adventure - such as tandem hang gliding, air combat flight
        simulator, white water rafting and more
    -   Rejuvenate - including massages, facials, manicures and more
    -   Pamper and Wellness - such as spa body treatments, fashion
        consultations, private yoga lessons and more
    -   Live and Learn - including glass blowing, private couples dance
        lessons, martini making lessons and more

    Samba Days carefully selects and vets all providers to ensure a memorable
and rewarding experience. Package prices range from $99 - $299.
    The gift arrives packaged in a beautiful box, with a guide and gift
certificate for the recipient to choose the activity. "I wanted to create an
innovative gift concept that offers Canadians the ability to give more than
just the 'typical gift' for life's special occasions," said Alex Barseghian,
Chief Experience Officer of Samba Days. "Instead I wanted to offer gifts that
celebrate seizing the moment in a memorable way."
    The name Samba is inspired by the national dance of Brazil; where the
dance is not a single dance but a series of dances. "I like to think of Samba
Days in this way: a set of experiences, a variety of steps to explore, and a
way to embrace the passion in our lives. Samba Days is the ultimate way to
give gifts that excite, enlighten and endure with memories to last a
    Samba Days experiences can also be used as corporate gifts, sales
incentives, employee recognition or as team building rewards. The marketing
campaign to launch Samba Days is being executed with online advertisements on and print advertisements in the News and Life sections of The
Globe and Mail. The launch is also being promoted by targeted email blasts.
    Southern Ontario experience packages are available now, and expansion to
the rest of Canada is planned for 2009.

    Samba Days is Canada's premier experiential gift company. Themed
Experience Packages contain more than 15 activities each, ranging from action
and adventure to pampering and wellness. Samba Days experiences are customized
to be unique and make ideal gifts for family, friends and colleagues. In
addition, they can be used as corporate gifts, sales incentives, employee
recognition or team building. For more information visit.

For further information:

For further information: or to arrange an interview please contact:
Teresa Pagnutti -, (416) 969-2721; Jennifer Hills -, (416) 969-2669

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