Introducing Achieveblue Corporation: delivering Competitiveness through Culture

    TORONTO, Sept. 17 /CNW/ - "Organizational effectiveness in everyday
operations and in the results achieved is directly impacted by its culture --
a high performing culture delivers superior results," states Mona Mitchell,
President and co-founder of Achieveblue Corporation,, a
new company designed to support leaders in achieving ideal, high-performing
cultures. "Organizations need to understand that assessments of culture, and
the impact their leaders have on culture, are critical if the investment
organizations make in developing their employees is to pay off".
    Achieveblue's thought provoking assertions are based on evidence
accumulated over years of working with organizations wanting to create
cultures of innovative thinking and collaboration. According to Mitchell, "The
permission that leaders give to skills activation must trump skills
acquisition every time."
    So what is 'organizational culture' and why is it important? Culture is
about how people work together and how they determine what's important. Is
your culture so internally competitive that there is little cooperation to the
detriment of your results? Or do your people keep their heads down, afraid of
rocking the boat, and just try to survive? Or do they exercise appropriate
initiative, work well with one another, exhibiting energy, innovation and
personal excitement about what the organization achieves? Most importantly,
how do you, as a leader, influence culture and change it to ensure
    "Achieveblue has the tools and support strategies to help you assess
where your organization is, how effectively it's functioning, and what it will
take to achieve high-powered, consistently excellent results quickly as well
as over the long haul," Mitchell states with confident enthusiasm.
    Leaders, the primary drivers of culture, determine what it takes to fit
in and to succeed. "We analyze the impact of an organization's leadership and
culture on strategic execution, and provide recommendations for moving
forward," Mitchell explains. "The scorecards we use are reliable, quantitative
profiles of the attitudes and behaviours that leaders encourage or discourage
in an organization." One of Canada's most innovative new companies,
Achieveblue complements its culture & leadership scorecards with a suite of
training programs for organizations looking to achieve high-powered global
    "But we don't stop there," says Mitchell. Based on its collective decades
of management experience, Achieveblue supports its survey tools with programs
for sustaining the momentum of an organization's culture shift. The programs
are built on the principles of personal accountability, constructive behaviour
and high performance habits.
    According to Mitchell, "Organizations want individuals who think for
themselves, believe their effort makes a difference, pursue a standard of
excellence and," she concludes, "stand by their work. We help organizations
and their employees make that happen."

For further information:

For further information: regarding Achieveblue, please contact Myrna Ain
directly at (416) 915-3112 or

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