Interview/Photo Opportunity - Panasonic Canada to shine spotlight on Canada's Alpine Ski Team

    Canadian Alpine Ski Team and partnership announcement kicks off 2008-2009
    racing season

    TORONTO, Oct. 28 /CNW/ - On Tuesday, October 28th Alpine Canada Alpin
(ACA) will unveil the 2008-2009 Canadian Alpine Ski Team at the Panasonic
Theatre in Toronto, ON. In support of this announcement, Panasonic Canada Inc.
has inked a new sponsorship with ACA to provide athletes across the country
with industry-leading digital technology and provide additional funding to
offset soaring foreign exchange costs.
    In addition, five Canadian skiers will be equipped throughout the season
with Panasonic HD technology to record their life as athletes, both in
training and in their leisure time for the HD Moments program, an online look
into the world of alpine ski racing through the eyes of the athletes.
Participating racers include: 2007 Coupe Nor-Am Cup champion Marie-Michèle
Gagnon of Quebec; Paul Stutz and Shona Rubens from Alberta; Robbie Dixon from
British Columbia and Ontario born para-alpine ski racer Chris Williamson.
Footage will be available for fans to view on the HD Moments Microsite at

    The Event:   2008-2009 Alpine Canada Alpin Canadian Ski Team and
                 Panasonic Canada Inc. Partnership Announcement

    Visuals/Interview Opportunities:

    -   Witness 2008-2009 Canadian Alpine Ski Team line-up announcement
    -   Meet Canadian alpine ski icon Brian Stemmle
    -   Ian Kilvert, General Manager, Corporate Brand Management, Panasonic
        Canada Inc.
    -   Gary Allan, President, Alpine Canada Alpin
    -   Max Gartner, Chief Athletic Officer, Alpine Canada Alpin
    -   Meet the athletes in person
    -   Check-out the 103-inch plasma display television

    Time:        Tuesday, October 28, 2008

                 10:30 a.m. - Ceremony begins
                 Refreshments will be served

    Location:    Panasonic Theatre, 651 Yonge Street, Toronto

For further information:

For further information: and to RSVP please contact: Frances Manlucu,
Environics Communications, (416) 969-2715,; Guy
Napert-Frenette, Alpine Canada Alpin, (403) 777-3211 or (403) 512-8659,

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