Interview/Photo Opportunity - Kraft Peanut Butter Bears Spread the Feeling with Free Hugs at West Edmonton Mall

    EDMONTON, Aug. 22 /CNW/ - Join Kraft Peanut Butter Bears 'Smoothie' and
'Crunchy', as they give free bear hugs at West Edmonton Mall in an effort to
relieve hunger in Edmonton. For each hug given, Kraft Peanut Butter will
donate one 500 g jar of Kraft Peanut Butter to Edmonton's Food Bank. For those
who can't make it to West Edmonton Mall, you can still help Spread the Feeling
online by visiting to send a virtual hug. Whether online
or in person, Kraft hopes to generate enough hugs to donate up to 5,000 jars
of Kraft Peanut Butter to Edmonton's Food Bank.
    Edmonton's Food Bank experiences a challenge during the summer months
when many Edmontonians are on vacation. There is still an ongoing need for the
Food Bank, especially when the school year is right around the corner.
Unfortunately hunger never takes a vacation, which means donations are
especially important this time of year. Supporting more than 160 agencies,
churches and food depots, Edmonton's Food Bank helps more than 15,000
individuals per month, 40 per cent of whom are children. Peanut butter is an
important product as it is a source of four essential nutrients and is a part
of the array of nutritious foods that helps them get the balanced diet they

    Who:      Fay Lucy, Senior Program Coordinator, Edmonton's Food Bank
              Christina Raheja, Consumer Promotions Manager, Kraft Canada
              Kraft Peanut Butter Bears 'Smoothie' and 'Crunchy'
              Fill-Up, the Food Bank mascot

    Where:    West Edmonton Mall
              Lower level next to Ice Palace Rink

    When:     Saturday, August 22
              11 a.m. - 4 p.m.


For further information:

For further information: Noor Marzook, Edelman, (416) 979-1120 ext. 239,
(647) 202-3507,

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Kraft Canada Inc.

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