Interview/Photo Opportunity - Kraft Peanut Butter Bears Spread the Feeling with Free Hugs at Vancouver Aquarium

    VANCOUVER, Aug. 29 /CNW/ - Join Kraft Peanut Butter Bears 'Smoothie' and
'Crunchy' as they give free bear hugs at Vancouver Aquarium in an effort to
relieve hunger in Vancouver. For each hug given, Kraft Peanut Butter will
donate one 500 gram jar of Kraft Peanut Butter to Greater Vancouver Food Bank
Society. For those who can't make it to Vancouver Aquarium, help Spread the
Feeling online by visiting to send a virtual hug. Whether
online or in person, Kraft hopes to generate enough hugs to donate up to
10,000 jars of Kraft Peanut Butter to Greater Vancouver Food Bank Society.
    Greater Vancouver Food Bank Society experiences a steep decline in
donations during the summer months when many Vancouverites are on vacation.
Unfortunately hunger never takes a vacation, which means donations are
important this time of year, especially when the school year is right around
the corner. Supporting more than 100 food agencies and 16 depots in Burnaby,
New Westminster, Vancouver and the North Shore, Greater Vancouver Food Bank
Society helps up to 25,000 individuals each week, 40% of those being children.
Peanut butter is an important food product as it is a source of four essential
nutrients and is a part of the array of nutritious foods that helps them get
the balanced diet they require.

    Who:    Cheryl Prepchuk, CEO, Greater Vancouver Food Bank Society
            Rhea Jankowski, Peanut Butter Marketing, Kraft Canada
            Kraft Peanut Butter Bears 'Smoothie' and 'Crunchy'

    Where:  Vancouver Aquarium
            Front entrance

    When:   Saturday, August 29th
            11 a.m. - 4 p.m.


For further information:

For further information: Melissa Goveas, Edelman, (778) 836-6354,

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Kraft Canada Inc.

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