Interview/Photo opportunity - Kraft Peanut Butter Bears Spread the Feeling with Free Hugs at Atwater Market

    MONTREAL, May 16 /CNW Telbec/ - Join Kraft Peanut Butter Bears 'Smoothie'
and 'Crunchy' as they give free bear hugs at Atwater Market in an effort to
relieve hunger in Montreal. For each hug given, Kraft Peanut Butter will
donate one 500 g jar of Kraft Peanut Butter to Moisson Montreal. For those who
can't make it to Atwater Market, help Spread the Feeling online by visiting to send a virtual hug. Whether online or in person,
Kraft hopes to generate enough hugs to donate up to 10,000 500 g jars of
peanut butter to Moisson Montreal.
    Moisson Montreal experiences a steep decline in donations during the
summer months when many Montrealers are on vacation. Unfortunately hunger
never takes a vacation, which means donations are especially important this
time of year. Moisson Montreal recovers and freely redistributes food and
essential products to 210 community organizations in Montreal, reaching
112,000 people every month. Peanut butter is an important food product as it
is a source of four essential nutrients. With approximately 36,000 people who
visited Moisson Montreal in the last month being children, peanut butter is a
part of the array of nutritious foods that helps them get the balanced diet
they require.

        Who:   Guy Déziel, Director of Operations, Moisson Montreal
               Genevieve Boulanger, Associate Consumer Promotions Manager,
               Kraft Canada
               Kraft Peanut Butter Bears 'Smoothie' and 'Crunchy'

        Where: Atwater Market - North of the Atwater foot bridge, close to
               the bike path

        When:  Saturday, May 16th
               11 a.m. - 4 p.m.


    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at
    Additional archived images are also available on the CNW Photo Archive
    website at Images are free to accredited
    members of the media/

For further information:

For further information: Marie-Hélène Bachand, Edelman, (514) 844-6665
ext. 240, Cell: (514) 434-5051,

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Kraft Canada Inc.

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