Interview Opportunity - The Scent of Attraction

    Is your scent sending the right signals?

    TORONTO, Feb. 9 /CNW/ - One whiff of chocolate and the mind turns to

    Why is that?

    Just in time for Valentine's Day, AXE is bringing Dr. Rachel Herz,
psychologist and author of The Scent of Desire: Discovering Our Enigmatic
Sense of Smell, to Toronto to share her insights on scent and the role it
plays in sexual attraction.

    Who:     Dr. Rachel Herz is a psychologist and scent expert from Brown
             University's Department of Psychiatry and Human Behaviour in
             Rhode Island. She has been conducting research on the sense of
             smell for 19 years and is considered one of the world's leading
             experts in olfactory psychology and psychobiology. Dr. Herz
             serves on several advisory boards, including The Fragrance
             Foundation, and works with many of the world's leading
             multinational flavor and fragrance companies, including AXE. She
             is also an expert witness for legal cases involving the sense of

    When:    Monday, February 9 and Tuesday, February 10

    Where:   In-person in the Toronto area and by phone across Canada

    Ask Dr. Rachel Herz:

          -  How can guys use scent for success this Valentine's Day?
          -  How does scent affect confidence?
          -  Which scents are more likely to put women in the mood?
          -  How can guys manipulate their scent to attract a woman?
          -  Do certain scents attract certain people?
          -  How does Darwinism factor into the dating game?


          -  Why does the smell of chocolate turn people on?

For further information:

For further information: To schedule an interview: Andrea Burmaster,
Harbinger Communications, (416) 960-5100 x. 253,

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