Interview Opportunity - The Canadian Entrepreneur: Born to Fail?

    TORONTO, April 12 /CNW/ -

    WHAT:  Canadian entrepreneurs' lack of managerial skill is one of the
           leading causes of small business failure. In approximately
           90 per cent of small businesses that have gone under, managerial
           inexperience was a major contributing factor. With small business
           representing 98 per cent of the economy, it is imperative these
           entrepreneurs arm themselves with the knowledge they need to
           protect Canada's economy. That means no more Mr. Nice Guy.
           Canadian entrepreneurs must become more assertive if they want to

    WHO:   Rory Sheehan isn't afraid to take the bull by the horns. He would
           have had to, given his role as a successful trainer and educator
           for two of Canada's big-five banks, in addition to a number of
           other major corporations.

           A four-time Reader's Choice Award winner, Rory is available to
           discuss how learning the tricks of the trade will help even the
           most timid small business owners overcome their fears of business
           management, sales and organization.

           Discussion topics include:

        -  Why traditional goal setting doesn't work and how to get real
        -  How to get inside a prospective client's head
        -  How to push emotional buttons
        -  How to manage and guide conversations
        -  The top eight power questions used to generate sales

    In addition, Rory is the featured guest speaker at several free, one-hour
Grand & Toy Small Business Success Seminars at select retail locations in
Ontario. Following is a list of the seminar dates and topics. All seminar
times run from 7:30 a.m. - 8:30 a.m. followed by a networking session.

    Building Your Business
    April 18, King & Brant, 540 King St. W. Toronto

    Learn a proven system that can be customized to lead your business down
the path to success. Bring your personal income target to this program and you
will be shown how to achieve it.

    Conversational Selling
    April 25, Bloor 2, 773 Yonge St. Toronto

    Sell more, work less, and bring your dreams to life! Learn how to turn
"someday" into "today" by becoming the ultimate moneymaking resource. Get
inside the head of your prospects, eliminate objections and more.

    Stay tuned for more information on upcoming May seminars:

    -  Creating Instant Rapport - May 2 in Oshawa, ON
    -  Emotionally-Based Selling - May 9 in Willowdale (North Toronto), ON
    -  Questions are the Answers - May 15 in Hamilton, ON

For further information:

For further information: To arrange an interview with Rory, please
contact: Diane Medeiros, APEX Public Relations, (416) 924-4442 ext. 234,

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