Interview Opportunity - RRSPs? RRIFs? DB and DC pension plans? Sun Life Financial experts cut through retirement planning jargon

    TORONTO, Jan. 15 /CNW/ -

    WHAT:  Getting sound financial advice is important at any stage of your
           life, but especially during times of market volatility. As
           Canadians look to make contributions to their Registered
           Retirement Savings Plans (RRSPs) for 2008, Sun Life Financial
           experts are available to comment on a variety of retirement
           related topics, including:
           -  The importance of financial advice and why every Canadian needs
              a holistic financial plan
           -  The importance of factoring health care costs into retirement
           -  Why so many Canadians are not taking advantage of free money at
           -  How the Tax-Free Savings Account can factor into retirement
           -  The options available for retirement income strategies
              including guaranteed income for life
           -  Segregated funds and how they can be used within a financial

    WHY:   While no one can say where the markets will go in 2009, many
           experts predict that there will be turbulent months ahead. Now is
           the perfect time to examine your financial plan to ensure that
           your investments are still meeting your needs and you have the
           proper products to protect the ones you love.

    WHO:   Our spokespeople can take the jargon out of financial matters and
           get down to what's really important to Canadians and their future
           retirement needs.

    About Sun Life Financial

    Sun Life Financial is a leading international financial services
organization providing a diverse range of protection and wealth accumulation
products and services to individuals and corporate customers. Chartered in
1865, Sun Life Financial and its partners today have operations in key markets
worldwide, including Canada, the United States, the United Kingdom, Ireland,
Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. As of
September 30, 2008, the Sun Life Financial group of companies had total assets
under management of CDN$389 billion.
    Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and
Philippine (PSE) stock exchanges under ticker symbol SLF.

For further information:

For further information: or to set up an interview contact: Krista
Wilson, Manager, External Communications, Sun Life Financial Canada, (519)
888-3900 x 4896,

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