Interview and Filming Opportunities - Quaker® and Olympic Champion Alexandre Bilodeau Invite Canadians To Make Breakfast Amazing At Union Station Breakfast Event

January 17 Launch Event with Alexandre Bilodeau Will Unveil the Quaker Brand's
Plan To Donate Two Million Bowls of Oatmeal to Help Feed Canadians In Need

MISSISSAUGA, ON, Jan. 13 /CNW/ - On Monday January 17, at Toronto's Union Station, PepsiCo Foods Canada's Quaker brand and Olympic Champion Alexandre Bilodeau will unveil an exciting new initiative called Unlock Amazing, which hopes to provide two million bowls of oatmeal this year to support Canadians who access food banks. A release outlining the complete program will be distributed on Monday January 17, 2011 at 7 a.m.

To kick-off the new initiative, Alexandre Bilodeau will be appearing at a Quaker breakfast event in the Great Hall at Toronto's Union Station on January 17 starting at 7 a.m. The general public and media are invited to attend. Alexandre Bilodeau, a Quaker spokesperson and a Food Banks Canada representative will be available for media interviews on that date to discuss the program. Limited interviews with Alex Bilodeau can also be booked separately until 2 p.m.

The Great Hall (street level)
65 Front Street West, Toronto
WHEN:    Monday January 17, 2011
TIME:   7 a.m. to 9 a.m.: Breakfast with Alexandre Bilodeau
8 a.m.: Photo opportunities and media announcement including remarks from Alexandre Bilodeau, Quaker and Food Banks Canada, and on-site Quaker donation to Daily Bread Food Bank.
8:30 a.m.: Facilitation of one-on-one media interviews at Union Station with Alexandre Bilodeau.
EVENT DETAILS:  At a large breakfast table in the Great Hall at Union Station, the general public can sit down and enjoy a breakfast of Quaker oatmeal with Olympic Champion Alexandre Bilodeau, which will be made on site by a chef and served with a selection of special toppings. The general public including commuters, Alex's fans and media are all invited to attend. Computer terminals will be set up to allow visitors to go online to create their virtual bowl of oatmeal for charity. Alexandre Bilodeau will be available for interviews, photos and to sign autographs. A large display of Quaker product will also be donated to Daily Bread Food Bank.
  At 8 a.m., a short formal presentation will take place including comments from Alex, a Quaker brand representative and a Food Banks Canada spokesperson, and a $2,500 donation of Quaker product to Toronto's Daily Bread Food Bank.
WHY:   The Quaker brand is on a mission to take its belief in the power of a nutritious breakfast to new heights this year, by motivating Canadians to start their day with Quaker oatmeal, and to help those in need do the same. The Unlock Amazing initiative hopes to provide two million bowls of oatmeal this year to support Canadians helped by food banks. Quaker Canada and Alexandre Bilodeau are asking Canadians to visit the Quaker brand Facebook page to create their own customized bowl of virtual oatmeal alongside Bilodeau at
HOW IT WORKS:   To participate, Canadians simply build a virtual bowl of oatmeal, and then add it to the virtual Tower of Bowls. If 25,000 Canadians create a bowl, the Quaker brand will double their planned 2011 donation of one million bowls of oatmeal to two million bowls.
CHARITY:   Food Banks Canada is the national organization representing the food bank community across Canada. Our members and their respective agencies serve approximately 85 per cent of people accessing emergency food programs nation-wide. Our mission is to meet the short-term need for food and find long-term solutions to hunger. Over the last two years, food bank use in Canada has risen by 28 per cent, an unprecedented rate of growth.

SOURCE PepsiCo Canada

For further information:

Karen Krugel
905-949-8255 ext. 233
cell: 416-559-9200


Anthony Tiburzi
905-949-8255 ext. 227
cell: 416-371-6463

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