Interview Advisory - The Green "Scene"

    Speak with leading expert in "green" product development on the myths,
    misperceptions and challenges of "going green"

    TORONTO, April 5 /CNW/ - In the age of Al Gore and global warming
dominating the headlines, we all know "going green" is not a nice to do, but a
must do. But are we? According to new data being released April 17, 40 per
cent of us aren't very green - in fact, we're still very much in the red.
    Colin Isaacs, recognized environmentalist, scientist and expert in
environmentally friendly product development is available to discuss:

    -  Still Inconvenient? Learn the results of the new data, which outlines
       how green we are (or not). How do you rate yourself - do you make the
    -  The Challenge of Green: Why the lack of green products on the shelves?
       What's holding product manufacturers back?
    -  The Myths of Green: Reusable shopping bags (cotton versus polyester?),
       product packaging (styrofoam versus paper?), gas-guzzling diesel
       distribution trucks...what materials and processes make a product
       truly green and what should consumers know?
    -  The Impact: The impact of simply choosing to use reusable shopping
       bags in place of plastic would save Canadian landfill 3.3 billion
       plastic bags a year. How do other small every day product choices make
       an environmental difference?
    -  Shop-a-GREEN-holic: What should Canadians look for when shopping for
       products that are friendly to the environment.

    Who:   Colin Isaacs is a recognized environmentalist and president of
           CIAL Group, an environmental consulting firm. He is also the key
           independent advisor to President's Choice Green line of products.
           PC Green, Canada's largest green line of everyday products, is
           relaunching this month.

    What:  Speak to Colin on the new data being released, the challenges we
           face in living green and how Canada's largest retailer and the
           world's leading control label, President's Choice, is overcoming
           the challenges of green product development. Visual Impact: Colin
           will showcase various product materials to outline their green

    When:  April 17, 2007

For further information:

For further information: or to coordinate an interview, please contact:
Andi Argast or Heather Spriet, Edelman: (416) 979-1120, or

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President's Choice

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