INTERVIEW ADVISORY - How Safe are You? Identity Theft Affecting Millions of Canadians

    -- March is Fraud Awareness Month in Canada --

    TORONTO, Feb. 25 /CNW/ - Locked doors make your home more secure, but
what are Canadians doing to protect themselves against identity theft? Studies
show that 20 per cent of Canadians have been victims of identity theft -
making this an increasingly serious issue affecting millions of Canadians.
    Identity theft may be costing Canadian consumers, banks and businesses
more than $2 billion annually. Chris Ross, manager, product development, ING
Insurance, is available to discuss this issue and to offer advice on how
Canadians can protect themselves against identity theft, and the identity
theft solutions that are available.
    Recent studies show that 59 per cent of Canadians believe public
education is the most important tool in fighting this problem - so make sure
your audience is getting the information it needs.

    Who:   Chris Ross, manager, product development, ING Insurance

    What:  Discuss identity theft, and offer Canadians advice on how to
           protect themselves

    When:  Throughout the month of March 2008

For further information:

For further information: or to schedule an interview with Chris Ross,
please contact: Andi Argast, Edelman, (416) 979-1120 Ext. 240,

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