Interview Advisory - Canadians concerned about brain deterioration with aging



    Exercise your brain with new Brain Age 2(TM): More Brain Training in
    Minutes a Day from Nintendo

    TORONTO, Aug. 16 /CNW/ - The brain is arguably the body's most important
organ and according to the recent national census, Canadian brains aren't
getting any younger. The aging effect on their grey matter is no laughing
matter for many Canadians - a recent national Decima/Nintendo survey revealed
nearly half of respondents are concerned about brain deterioration and
becoming less sharp with age.
    As the Canadian population continues to get older, it becomes more and
more important that people of all ages maintain a healthy lifestyle, including
not only physical activity, but also mental stimulation. The mind can be
exercised in a variety of ways, including a healthy diet, physical activity
and mentally stimulating activities, which can be found in video games like
Brain Age 2 from Nintendo. The game, with 15 new and engaging activities
designed to stimulate the pre-frontal cortex, launches in Canada on August 22
with English and French content.

    Speak to a brain in training: Sidney Cohen is 74 years old, but his Brain
Age is only 68. Not your typical "gamer," Sidney has incorporated the Brain
Age series into his mental-fitness routine and can speak about making brain
health a priority regardless of age.

    Learn more from the brain expert: Dr. Sharon Cohen, Neurologist and
Director of the Toronto Memory Program can discuss the effects and importance
of regular mental stimulation on the brain. She'll provide the latest
information on aging and the brain, and offer tips and tricks on how to keep
your brain fit, including diet, exercise and mentally challenging games.

    
    When:         Wednesday, August 22, 2007

    Where:        Toronto Memory Clinic
                  1262 Don Mills Road, Suite 52, Toronto
    

    About Brain Age 2

    Nintendo's new Brain Age 2 includes a series of mental training exercises
designed to give the brain a workout. The 15 new, engaging activities are all
designed to help exercise the brain, and include playing simple songs on a
piano keyboard, monitoring the photo finish of a footrace and playing rock
paper scissors. Players take a series of tests and receive a "DS Brain Age,"
based on their performance. With daily training, players strive to improve
their mental acuity and lower their "DS Brain Age." It is fun, easy-to-use and
a great way to keep the mind active.

    About the survey

    The survey was carried out on behalf of Nintendo of Canada by Decima
Research (July 19 - 22, 2007) as part of a Decima Televox National Telephone
Omnibus survey. Decima Research questioned 1,007 randomly selected Canadian
adults more than 18 years of age. With a sample size of 1,000, the survey data
is accurate +/- 3.1%, 19 times out of 20.




For further information:

For further information: or to arrange an in-person or telephone
interview with Sidney Cohen or Dr. Sharon Cohen (no relation), please contact
Lorena Cordoba, Cohn & Wolfe, (416) 924-5700 ext. 4089,
lorena.cordoba@cohnwolfe.ca

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Nintendo of Canada Ltd.

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