International recognition - Loto-Québec distinguishes itself, takes home the World Lottery Association's Best Player Education Program award

    MONTREAL, Oct. 31 /CNW Telbec/ - Loto-Québec distinguished itself at the
first World Lottery Association (WLA) Responsible Gaming award ceremony by
winning the Best Player Education Program prize. Awarded during the WLA 2008
Convention and Trade Show that took place in Greece at the end of October,
this prize acknowledges the quality of the initiatives put forward by the
Corporation in the field of responsible gaming.
    Alain Cousineau, President and Chief Executive Officer of Loto-Québec
commented, "Winning this award is a great honour for us. Conscious of our
responsibilities, we have, over the years, implemented various broad-based
measures and programs in all spheres of our activities that are intended to
educate our clients and to encourage them to adopt healthy gaming behaviours."
    For her part, Minister of Finance and Minister Responsible for
Loto-Québec Ms. Monique Jérôme-Forget stated that she was "very pleased to see
how well Loto-Québec's Board of Directors, Senior Management and employees are
discharging their mandate and are able to make the Corporation stand out
internationally as a leader in the field of responsible gaming."

    WLA Independent Panel

    The WLA Independent Panel members are Errol p. Mendes, Professor at the
Faculty of Law, University of Ottawa, Alice Tepper Marlin, President of
International Social Accountability, New York, John Luff, Founder and
President of Sustainable Marketing, London, Inés Garcia-Pintos Balbas, head of
International Relations and Social Responsibility for the Confederation of
Spanish Savings Banks, Madrid and Mike Randall, Chair of the Independent Panel
for the WLA Responsible Gaming Framework.
    The panel president made the following comments about Loto-Québec's
candidacy: "The Player Education and Management Award looked at the lottery
which best provided lottery players with key information and education on ways
to play responsibly, to keep lottery fun and to ensure players had the
information necessary if they required more information or assistance with
their play. Loto Quebec's innovative and engaging program not only did that
but it also took into consideration the cultural and socio-economic factors of
all its player-base, creating unique approaches to unique player groups. Truly
a world-class program."

    Loto-Québec's educational programs for players

    Among other measures related to player information, Loto-Québec has
implemented the Responsible Gaming Awareness Week, whose audience is the
general public as well as its business partners and employees; this year, the
weeklong program will take place from November 16-22.
    The Corporation has also set up proactive player intervention programs
including the casino and Ludoplex self-exclusion programs and the I.D.
Required Here program in support of Québec's law that prohibits lottery sales
to individuals under the age of 18.
    Working with the Centre québécois d'excellence pour la prévention et le
traitement du jeu at Université Laval, Loto-Québec provides continuous
training to video lottery terminal operators and their employees about chance
and compulsive gambling, with the As Luck Would Have It program. On-line Accès
+ training is also available - and mandatory for lottery retailers.
    In particular, through its own web site ( as well as the
Fondation Mise sur toi site (, Loto-Québec provides players with
a wealth of information on the phenomenon of gaming dependency and associated
risks, as well as on available programs and preventive measures. Moreover, the
Au Centre du hazard information centres in the Montréal and Lac-Leamy casinos
offer players the opportunity to better understand chance and gaming. To
respond to the needs of various ethnic and Aboriginal communities, Loto-Québec
provides information in many languages including Mandarin, Vietnamese, Cree
and Montagnais.
    Open to members of the WLA, an international association of 140 lottery
corporations, this responsible gaming competition acknowledges the best
accomplishments in the Games of Chance Industry. Prizes in four categories
were awarded in this year's competition, including Best Employee Training,
Best Retailer Training, Best Reporting and Best Player Education Program, in
addition to the 2008 WLA Grand Prize that recognizes the overall approach of a
lottery corporation to the promotion of responsible gaming.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at
    Additional archived images are also available on the CNW Photo Archive
    website at Images are free to accredited
    members of the media/

For further information:

For further information: Jean-Pierre Roy, Media Relations, (514)

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