Interactive Industry Fêtes 2008 Canadian New Media Award Winners

    -- Quebec and Ontario dominated the night taking 13 of the 14 prestigious
    pixel awards for excellence in digital interactive --

    TORONTO, Nov. 21 /CNW/ - The Canadian New Media Awards (CNMA) announced
this year's 14 winners at CiRCA on Tuesday, November 18th, 2008. The winners,
selected from 43 finalists in categories such as online, interactive,
animation and gaming, were presented with a prestigious Pixel award in
recognition of their achievements in new media. More than 300 guests attended
the 8th annual awards "club edition" theme show and gala which was hosted by
Sugar Sammy of Just Comedy.
    "The CNMA realizes our vision of bringing together the top talent from
across the interactive industry in Canada," said Adam Froman, President and
CEO of the Delvinia Group of Companies and the Founder and Chair of the
Canadian New Media Awards. "With the help of our great sponsors and partners,
the CNMA continues to grow, evolve and shape this goal, and this year proved
to be one of the strongest yet."
    This year's ceremony included a special recognition award for Sheridan
Scott, Canada's Commissioner of Competition, head of the Competition Bureau.
Ms. Scott was honoured for her continuous support and promotion of the
importance of interactive digital media. More information on Ms. Scott can be
found at:
    The 2008 CNMA winners were selected by a 127-member jury, recruited from
industry peers and higher education institutions in new media from across the
country. The CNMA once again partnered with Deloitte to bring the same rigour
in selecting the winner of Company of the Year as it has done for more than a
decade in selecting Deloitte Technology Fast 50 winners.
    "In order to select the CNMA Company of the Year, we interviewed
companies from coast to coast, representing virtually all new media sectors
and geographies," explained Gary Gluckman, leader of Deloitte's Media &
Entertainment Group. "The result of our rigorous interview process
demonstrated that the industry is robust, diverse and highly developed. It
also validated that Canadian new media companies are both domestic and global
leaders poised to accelerate their growth in international markets,"

    2008 Canadian New Media Awards Winners:

    -   Company of the Year - marblemedia, a Toronto-based content creation
        company on the forefront of television and new media production,
        devoted to telling stories that entertain and engage audiences across
        all platforms.

    -   Most Promising New Company of the Year - Viigo, the maker of one of
        the world's most popular mobile content and services applications for
        smart phones. Headquartered in Toronto.

    -   Excellence in Children's - Flip Boom, developed by Montréal-based
        Toon Boom Animation. Flip Boom is a fun, engaging and intuitive
        animation software application that allows children to develop
        creative talents at their own pace.

    -   Educator of the Year - Dan Zen, Professor and Industry Liaison for
        the Sheridan Interactive Multimedia one-year post-grad program, for
        his excellence in creating interactive multimedia and inventing
        social media applications and tools.

    -   Excellence in News, Information - Diamond Road Online, produced by
        Toronto-based Kensington Communications, uses custom software to
        steer users through over 300 expertly crafted video clips.

    -   Producer of the Year - Mark Bishop, Co-Founder and Partner of
        Toronto-based marblemedia. Mark plays a key role in developing
        convergent projects which tell unique stories across multiple

    -   Excellence in Culture, Lifestyle, Arts - 1973: Sorry Out of Gas,
        produced by Montréal-based Bluesponge, features creative audio,
        podcasts and navigational tools complementing the exhibition that
        studies the architectural innovation spurred by the 70's oil crisis.

    -   Designer of the Year - Daniel Riley, Creative Director and Co-Founder
        of Toronto-based Lifecapture Interactive, one of Canada's fastest
        growing new media firms.

    -   Excellence in Cross Platform - Odd Job Jack, produced by Toronto-
        based Smiley Guy Studios, can be seen on every continent in the world
        in seven languages. The website contains video re-caps of each
        episode, in-depth character information and various downloads.

    -   Excellence in Learning - Le Tapis Rouge, developed by Quebec-based
        Ellicom Inc., is a serious game aimed at high school students which
        allows them to explore IT-related professions.

    -   Excellence in Social Media Websites -, by
        Montréal-based Homeless Street Archive, is Canada's first and only
        online community created by and for Canada's homeless.

    -   Excellence in Social Media Applications - Travel IQ Challenge,
        created by TravelPod based in Ottawa, is a geography based challenge
        that was developed as a viral marketing experiment for Facebook.

    -   Programmer of the Year - Evert Pot, lead developer and software
        architect for Toronto-based Filemobile. Evert is an important
        contributor to the open source community and to specific open source

    -   Excellence in Gaming - Mario Strikers Charged, developed by
        Vancouver-based Next Level Games, puts Nintendo's wacky spin on the
        game of soccer.

    About the Canadian New Media Awards

    The Canadian New Media Awards (CNMA) were established in 1999 to promote
and celebrate excellence within the digital interactive industry. The Awards
recognize the accomplishments and outstanding contributions made by Canadians
working in this sector. Judges from across the country select 43 finalists and
14 winners from hundreds of entries submitted in featured categories (eight
product and six individual or company) that showcase the world-class skills of
the new media industry's top talent, services and products. Each year,
hundreds of business and new media professionals from across Canada gather to
honour the country's top talent, services and products at the Gala Awards
Ceremony in November. For further information, visit

    The Canadian New Media Awards are presented in partnership with Canadian
Heritage Canada, Telefilm Canada, Deloitte, RBC Royal Bank, GlassBox TV,
Ryerson University,, Canadian Film Centre, City of Toronto, Bell
Fund, nextMEDIA, Thindata, CHRC, AIMS, Ontario College of Art & Design, CNW
Group, IT Business Group, PLAYBACK, One Degree, Canadian New Media, G4TechTV,
Backbone, Magazine, CATA Alliance,, Techvibes and Just Comedy.

For further information:

For further information: Tannis Wengel, Canadian New Media Awards, (905)

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