Insurance Corporation of British Columbia joins drive towards 2010

    2010 Winter Games Licence Plates Unveiled

    VANCOUVER, April 11 /CNW/ - Premier Gordon Campbell, the Vancouver
Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC),
and the Insurance Corporation of British Columbia (ICBC) announced today a new
Official Supporter partnership that will offer BC residents the opportunity to
directly support the Games with one-of-a-kind 2010 Winter Games Licence Plates
available for BC motorists to purchase starting next week.
    "British Columbians are excited and proud to be hosting the 2010 Olympic
and Paralympic Winter Games and these licence plates are one more way for all
of us to show that pride," Campbell said. "I want to thank ICBC and VANOC for
providing this innovative opportunity for British Columbians to get involved
in supporting the 2010 Winter Games as we countdown the 1,038 days until the
Opening Ceremony."
    The six-year partnership designates ICBC as an Official Supporter in the
"motor vehicle insurance" category of the 2010 Winter Games, including
sponsorship rights for the Canadian teams participating at the Beijing 2008,
Vancouver 2010 and London 2012 Olympic Games. In addition to the introduction
of the 2010 Winter Games licence plates, ICBC will also be the official
supplier of motor vehicle insurance for VANOC's fleet of approximately 4,500
General Motors passenger vehicles.
    "ICBC is extremely pleased to support the 2010 Olympic and Paralympic
Winter Games and help make these the most successful Winter Games ever," said
ICBC President and CEO, Paul Taylor. "ICBC's sponsorship provides British
Columbians with a number of opportunities to directly support the 2010 Winter
Games and promote BC."
    The licence plates allow motorists to showcase both the 2010 Winter Games
and their province as they travel inside and outside British Columbia. They
will be available for an initial fee of $35 starting the week of Monday,
April 16 through Autoplan Insurance brokers across the province with the net
proceeds going towards the successful staging of the 2010 Winter Games and as
a result, the future success of Canadian athletes.
    "With the addition of ICBC to our family, we're driving the Games onto
every highway and into every driveway with a top BC company synonymous with
safety and community building," said John Furlong, VANOC Chief Executive
Officer. "Our goal is for all BC residents and Canadians to feel ownership of
the Games and ICBC's reach to all British Columbians will offer everyone the
chance to demonstrate their pride and excitement. Following the leadership of
ICBC, we'll now look to develop additional licence plate programs in provinces
and territories across Canada."
    ICBC's contribution to VANOC will include net proceeds from the sale of
2010 Winter Games licence plates and the provision of auto insurance services.
Costs for the insurance services will be funded by ICBC's Optional Insurance
business, which competes with other auto insurers in the BC marketplace. ICBC
is the largest provider of Optional auto insurance in BC with $ 1.4 billion in
net premiums written and 2.2 million customers.

    The 2010 Winter Games joins five recent Winter Games that have introduced
licence plate programs, including Montreal 1976 and Calgary 1988. The BC
licence plates will feature the 2010 Winter Games emblem, the province's
slogan, "The Best Place on Earth" and will be valid through 2012. The
mountain-scene on the 2010 Winter Games plate is that of Mount Garibaldi in
Garibaldi Park, located 13 km north of Squamish, 97 km north of Vancouver
along Hwy 99 on the road to Whistler. The chosen plate design captures the
spirit of the Games while showcasing one of the most scenic and breathtaking
areas between Vancouver and Whistler. The image was also used in the Vancouver
2010 Olympic and Paralympic Bid proposal.
    VANOC is responsible for the planning, organizing, financing and staging
of the XXI Olympic Winter Games and the X Paralympic Winter Games in 2010. The
2010 Olympic Winter Games will be staged in Vancouver and Whistler from
February 12 to 28, 2010. Vancouver and Whistler will host the Paralympic
Winter Games from March 12 to 21, 2010.
    VANOC's marketing program is focused on securing mutually rewarding
partnerships with shared values to generate sufficient revenue to host
successful Winter Games in 2010 and to leave a financial legacy for sport.
VANOC's Worldwide TOP Partners include Coca-Cola, Atos Origin, GE, McDonald's,
Omega and Visa. VANOC's National Partners are Bell Canada, Hbc, RBC Financial
Group, GM Canada, Petro-Canada, and RONA.
    VANOC's Official Supporters include Air Canada, the British Columbia
Lottery Corporation, Canadian Pacific, the Insurance Corporation of British
Columbia, Jet Set Sports, the Royal Canadian Mint, Ricoh Canada Inc. and Teck
Cominco Limited. VANOC's Official Suppliers are Birks, Dow Canada, EPCOR,
Haworth Canada, Vincor Canada and Workopolis.

                                   - 2010 -

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at
    Additional archived images are also available on the CNW Photo Archive
    website at Images are free to accredited
    members of the media/

For further information:

For further information: Media Contacts, Chris Brumwell, Vancouver 2010,
(778) 328-6269; Doug Henderson, ICBC, (604) 982-1332

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